Are you a social media storyteller with a passion for purpose-driven content? Do you want your creativity to help save lives?
Join the Great North Air Ambulance Service (GNAAS) as a Social Media Officer and play a key role in sharing powerful, life-saving stories that engage supporters, raise awareness, and drive impact. This is a fixed-term maternity cover contract for 12 months — an exciting opportunity to make a real difference.

As part of our Marketing team, you’ll:

• Deliver and optimise social media campaigns across Facebook, Instagram, LinkedIn, X, TikTok and more.
• Craft compelling content through video, photography, and storytelling.
• Work alongside operational and charity teams to spotlight our vital, life-saving missions.
• Analyse trends and platform data to shape strategy and improve performance.
• Monitor, engage, and respond to social media interactions in line with our tone and values.
• Key Responsibilities

1. Work closely with our operational and charity teams to shine a light on the incredible life-saving difference we make.
2. Deliver platform strategies to support growth, reach and relevance.
3. Deliver and develop social media campaigns across the charity’s platforms including Facebook, Instagram, LinkedIn, X, and TikTok.
4. Maximise engagement opportunities across social media channels in a consistent manner in keeping with brand guidelines and tone of voice.
5. Optimise content for each channel, considering changing platform algorithms and audience requirements.
6. Use video, photography and writing to develop engaging stories and campaigns.
7. Through research and analytical tools, examine trends across the social landscape to help shape future activity, including new channels and tactics.
8. Create reports about social performance that help inform decision making within the team and for the benefit of the wider charity.
9. Monitor/report on key competitor activity.
10. Respond in a timely manner to queries made through social media channels and/or work with others to make sure this is done to a high standard.
11. Support the wider marketing team in delivering their aims and objectives.