Social Media Officer at NATO

Brussels, Brussels-Capital, Belgium -

Full Time

Start Date

Immediate

Expiry Date

11 Aug, 26

Salary

0.0

Posted On

13 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Community Management, Digital Strategy, Content Creation, Social Listening, Paid Advertising, Project Management, Copywriting, Graphic Design, Video Editing, Analytical Thinking, Political Awareness, English Proficiency, French Proficiency, Stakeholder Engagement, Data Analysis

Industry

IT Services and IT Consulting

Description

1. SUMMARY The Office of Strategic Communications (OSC) provides communications direction and guidance to stakeholders across the NATO enterprise and coordinates strategic communications activities across all NATO civilian and military bodies. The Office carries out full-spectrum communications, analysing the information environment, designing and creating content, managing communications technology and platforms, overseeing media relations, and engaging audiences through a wide range of channels. The Social Media Officer advocates for a digital-first communications culture and is the enemy of boring content, helping to drive reach, engagement and growth in @NATO social media channels. The incumbent keeps pace with digital trends and ensures communication helps to deliver the Alliance’s strategic communication objectives and political priorities. 2. QUALIFICATIONS AND EXPERIENCE The incumbent must: • possess a university degree in communications, international affairs or a related discipline; • have a minimum of 3 years of experience and expertise in managing multiple social media channels, platforms (e.g. Facebook, X, Instagram, LinkedIn, YouTube, Tik Tok), monitoring and assessment tools; • demonstrate keen political awareness, have knowledge of current events and proven ability to communicate creatively, signal relevance and engage varied audiences; • have expertise in navigating an evolving digital landscape and a strong understanding of the changing technical elements of social media platforms and how to harness each of them; • possess the following minimum levels of NATO’s official languages (English/French): V (“Advanced”) in one; I (“Beginner”) in the other. The following would be considered an advantage: • knowledge of NATO’s organisational structure and affiliated organisations; • experience in campaigns and localisation for segmented international audiences; • experience creating such microcontent as basic picture and video research and editing, copywriting and simple graphic design. 3. MAIN ACCOUNTABILITIES Planning and Execution. Manage select @NATO social media channels and provide back-up and support to colleagues who lead on other channels. Under the direction of the Head, Social Media and in coordination with the Social Media Manager; conceive, post and monitor all daily content on select @NATO flagship social media channels and autonomously undertake community management. Identify and implement strategic use of paid advertising in support of priorities. Project Management. Shape the ideas, planning, tactics and strategy on these channels for key activities such as ministerials and summits, campaigns and priority communication efforts. Undertake project lead and point of contact roles for specific communication activities such as campaigns or large-scale events, including responsibility for the strategic approach, implementation, and the managing of external contractors, agencies or engagement with partners and stakeholders. Knowledge Management. Undertake assessment, community management and social listening for select @NATO social media channels, identifying trends and opportunities to contribute to a feedback loop that helps to instill a data and audience-led approach to our content creation. Support assessment to continue to improve the way the OSC delivers NATO’s communication goals. Coordinate own efforts within the Section and across the Organization to ensure that appropriate knowledge management systems and mechanisms are in place. Expertise Development. Continuously monitor, analyse and maintain understanding of the changing social media landscape in order to adapt and iterate NATO’s communications. Pro-actively test, iterate and advise the Head, Social Media on the use of new tactics and tools and propose improvements to existing approaches and updates to strategy. Provide consultancy and technical expertise, including delivering presentations, training and seminars to uplift Alliance capabilities. Perform any other related duty as assigned. 4. INTERRELATIONSHIPS Reporting Line: The incumbent reports to the Head, Social Media. Interactions: The incumbent is also required to maintain close working relationships with other teams in OSC as well as with other internal and external contacts in the field of digital outreach, including NATO Commands. Direct reports: N/a Indirect reports: N/a. 5. COMPETENCIES The incumbent must demonstrate: • Achievement: Works to meet standards; • Analytical Thinking: Sees multiple relationships; • Conceptual Thinking: Sees patterns based on life/work experience; • Clarity and Accuracy: Checks own work; • Customer Service Orientation: Takes personal responsibility for correcting problems; • Empathy: Reads non-verbal cues and understands meanings • Flexibility: Acts with flexibility; • Impact and Influence: Takes multiple actions to persuade; • Initiative: Is decisive in a time-sensitive situation; • Teamwork: Solicits inputs and encourages others. 6. CONTRACT Contract to be offered to the successful applicant (if non-seconded): Definite duration contract of three years; possibility of renewal for up to three years, during which the incumbent may apply for conversion to an indefinite duration contract. Contract clause applicable: In accordance with the contract policy, this is a post in which turnover is desirable for political reasons in order to be able to accommodate the Organisation's need to carry out its tasks as mandated by the Nations in a changing environment, for example by maintaining the flexibility necessary to shape the Organisation's skills profile, and to ensure appropriate international diversity. The maximum period of service foreseen in this post is 6 years. The successful applicant will be offered a 3-year definite duration contract, which may be renewed for a further period of up to 3 years. However, according to the procedure described in the contract policy the incumbent may apply for conversion to an indefinite contract during the period of renewal and no later than one year before the end of contract. If the successful applicant is seconded from the national administration of one of NATO’s member States, a 3-year definite duration contract will be offered, which may be renewed for a further period of up to 3 years subject also to the agreement of the national authority concerned. The maximum period of service in the post as a seconded staff member is six years. Serving staff will be offered a contract in accordance with the NATO Civilian Personnel Régulations. NOTE: Irrespective of previous qualifications and experience, candidates for twin-graded posts will be appointed at the lower grade. Advancement to the higher grade is not automatic, and will not normally take place during the first three years of service in the post. Under specific circumstances, serving staff members may be appointed directly to the higher grade, and a period of three years might be reduced by up to twenty four months for external candidates. These circumstances are described in the IS directive on twin-graded posts. 7. USEFUL INFORMATION REGARDING APPLICATION AND RECRUITMENT PROCESS Please note that we can only accept applications from nationals of NATO member countries. Applications must be submitted using e-recruitment system, as applicable: For NATO civilian staff members only: please apply via the internal recruitment portal (link); For all other applications: www.nato.int/recruitment Before you apply to any position, we encourage you to click here and watch our video providing 6 tips to prepare you for your application and recruitment process. Do you have questions on the application process in the system and not sure how to proceed? Click here for a video containing the information you need to successfully submit your application on time. When submitting your application, please ensure that your Taleo Candidate Profile is updated and that your CV is correctly uploaded in the Taleo attachments section. More information about the recruitment process and conditions of employment, can be found at our website (http://www.nato.int/cps/en/natolive/recruit-hq-e.htm) Appointment will be subject to receipt of a security clearance (provided by the national Authorities of the selected candidate), approval of the candidate’s medical file by the NATO Medical Adviser, verification of your study(ies) and work experience, and the successful completion of the accreditation and notification process by the relevant authorities. NATO will not accept any phase of the recruitment and selection prepared, in whole or in part, by means of reference documents without proper quotes (plagiarism), or any tools available on internet, including but not limited to translation facilities, or generative artificial-intelligence (AI) tools. NATO reserves the right to screen applications to identify the use of such tools. All applications prepared, in whole or in part, by means of such tools will be rejected without further consideration, and NATO reserves the right to take further steps in such cases as appropriate. 8. ADDITIONAL INFORMATION NATO is committed to diversity and inclusion, and strives to provide equal access to employment, advancement and retention, independent of gender, age, nationality, ethnic origin, religion or belief, cultural background, sexual orientation, and disability. NATO welcomes applications of nationals from all member Nations, and strongly encourages women to apply. NATO is committed to fostering an inclusive and accessible working environment, where all candidates living with disabilities can fully participate in the recruitment and selection process. If you require reasonable accommodation, please inform us during your selection process. Candidates will be required to provide documented medical evidence to support their request for accommodation. Building Integrity is a key element of NATO’s core tasks. As an employer, NATO values commitment to the principles of integrity, transparency and accountability in accordance with international norms and practices established for the defence and related security sector. Selected candidates are expected to be role models of integrity, and to promote good governance through ongoing efforts in their work. Due to the broad interest in NATO and the large number of potential candidates, telephone or e-mail enquiries cannot be dealt with. Applicants who are not successful in this competition may be offered an appointment to another post of a similar nature, albeit at the same or a lower grade, provided they meet the necessary requirements. The nature of this position may require the staff member at times to be called upon to travel for work and/or to work outside normal office hours. The organization offers several work-life policies including Teleworking and Flexible Working arrangements (Flexitime) subject to business requirements. Please note that the International Staff at NATO Headquarters in Brussels, Belgium is a non-smoking environment. For information about the NATO Single Salary Scale (Grading, Allowances, etc.) please visit our website. Detailed data is available under the Salary and Benefits tab. NATO does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. For more info please click here.

Responsibilities

Manage and monitor flagship @NATO social media channels to drive reach and engagement through a digital-first communications culture. Develop strategic content plans for major events and utilize social listening to inform data-led content creation.