Social Media Operations Team Leader at Transport for NSW

Alexandria, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

16 Aug, 26

Salary

0.0

Posted On

18 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Team Leadership, Crisis Communication, Content Strategy, Performance Analytics, Stakeholder Engagement, Operational Communications, Public Relations, Strategic Planning, Coaching and Training, Real-time Communication, Incident Management

Industry

Government Administration

Description

You're passionate about a career delivering solutions that impact millions. You're ready to help shape our narrative. Your expertise will amplify the impact of initiatives, foster public trust and ensure our stakeholders are engaged and empowered by what we do. In this role, you'll: Join our Operations Communications team, where you will lead the delivery of real-time social media communications that keep customers informed and moving across the transport network. In this role, you will oversee how operational information is translated into clear, timely and engaging social media content during disruptions, incidents and major events. You will lead a team operating in a fast-paced, operational environment, ensuring messaging is accurate, consistent and supports customer decision-making in critical moments. You will: - Lead and develop a multi-disciplinary team, driving performance, capability uplift and a culture of collaboration and continuous improvement - Provide day-of-operations support within the Transport Management Centre, ensuring real-time communication aligns with operational priorities - Oversee the delivery of timely and accurate social media updates during unplanned disruptions and major events - Monitor social media channels to identify emerging issues, respond appropriately and escalate where required - Develop and manage content strategies, campaigns and messaging approaches to improve engagement and public awareness - Lead briefings and coordination across teams to ensure consistent and aligned communication - Review social media performance and analytics, providing insights and recommendations to drive continuous improvement - Champion best practice use of social media across the Communications team, including coaching and training team members - Build subject matter expertise across systems, tools and operational environments to enhance communication effectiveness. This is a Permanent, Full Time position located at our Transport Management Centre (TMC) at Eveleigh. Due to the operational nature of this team, you will be required to work outside standard business hours to support operational demands when required. For more information on this position and business unit, view the role description and information pack. About you Your strong experience delivering real-time social media communications in a fast-paced, high-pressure environment will be critical to your success. You are known for your ability to simplify complex operational information into clear, concise and engaging content that resonates with a broad audience. Your expertise in social media platforms, tools and analytics allows you to confidently manage performance, identify trends and continuously improve engagement outcomes. You bring a proven track record of leading teams, developing capability and fostering a high-performing, collaborative environment. Your ability to make sound decisions under pressure ensures messaging remains accurate, timely and aligned during rapidly evolving situations. You have a strong understanding of social media best practice, emerging trends and technologies, and know how to apply these in an operational context. Your stakeholder engagement skills enable you to work effectively across teams, ensuring communication is coordinated, consistent and aligned to operational priorities. Tertiary qualifications in communications or a related discipline will be highly regarded. Who we are Transport for NSW provides a safe, integrated, and efficient transport system. We connect people, communities and industry every day. Join us Our workforce is as diverse as the community we serve. If you’d like further information on our inclusion and diversity initiatives, visit Transport careers. Flexible work options may be available. Learn more via Flexible work options and policy Apply today Applications close 11:59 PM Monday 1 June 2026 For more information about this role, please contact ELLA.SCOTMAN@TRANSPORT.NSW.GOV.AU. Aboriginal people and people living with disability are supported throughout the recruitment process and at work, and we encourage you to apply. Visit Supporting Aboriginal People or Supporting People with Disability for more information or speak to your talent team member to arrange any adjustments to how you interact with us. Learn more about how to apply via Our recruitment process | Transport for NSW #LI-Hybrid #LI-DNI

Responsibilities

Lead a multi-disciplinary team to deliver real-time social media communications during transport disruptions and major events. Oversee the translation of complex operational data into clear, engaging content to keep customers informed.