OVERVIEW

Ready to lead the way in driving viral success? We’re seeking a hyper-creative and strategic social media expert to join our team and lead the local strategy in France market for a global beverage brand. If you’re someone who thrives in a dynamic, fast-paced environment and has a knack for turning ideas into viral moments, this is the role for you.

• Lead the end-to-end creative and production of weekly social creator content for the brand by developing the tone of voice and vision, in collaboration with the global creative team.
• Manage and inspire a team of 3-5 creators, guiding them on trends, providing insights and brainstorming ideas aligned with cultural moments.
• Empower creators to push boundaries while making informed decisions to ensure content resonates with audiences and performs across social.
• Maintain brand relevance, ensuring content aligns with global positioning while driving local relevance.
• Oversee content quality, execution and delivery, ensuring all content is delivered on time, weekly.
• Stay deeply attuned to local pop culture, incorporating cultural trends into creative content strategies.
• Engage and grow social communities, interacting with followers and driving conversations to build loyalty.
• Lead community strategies using social listening and trending topics to boost brand visibility and engagement.
• Analyse content performance and provide fortnightly reports, using insights to improve creative outcomes.
• Develop a comprehensive understanding of trends and platform best practices to inform content strategy and drive engagement.
• Maintain clear and effective communication with internal and external stakeholders to manage expectations and approvals efficiently.
• Refine content production processes to improve efficiency.
• Ensure all content is approved by global/local brand and legal teams before going live.
  Skills & Attributes:
  Entrepreneurial Skills & A Success-Driven Mindset: The ability to take initiative, solve challenges creatively, and consistently drive results.
  Creative and Strategic Mindset: Ability to think creatively about content concepts while maintaining a strategic approach to achieve brand goals.
  Expertise in Influencer Marketing: Proven experience working with creators and influencers, including briefing and managing talent to produce high-quality, on-brand content.
  Trend Awareness: Strong knowledge of social media trends, platform best practices, and emerging content formats.
  Cultural Curiosity: Deep interest in Local pop culture and a keen understanding of how cultural trends intersect with social media and brand strategy.
  Data-Driven Decision-Making & Paid Media Strategy: Strong analytical skills to interpret performance data and translate insights into actionable plans, with a solid understanding of paid media strategies to enhance content reach and impact.
  Organisational Excellence: Exceptional project management skills, with the ability to juggle multiple priorities and meet tight deadlines.
  Excellent Communication Skills: Ability to collaborate effectively with diverse stakeholders, from internal teams to external creators.
  Proactive Problem-Solving: Resourceful and adaptable, with a hands-on approach to resolving challenges.
  Language Skills: Fluency in both Local Language and English is essential for this role.