About the job

We are looking for a creative and results-driven Social Media Specialist to manage and grow our social media presence across multiple platforms. The ideal candidate should have strong knowledge of social media management, content creation, audience engagement, and social media trends.

Key Responsibilities

• Develop and implement social media strategies aligned with company goals.
• Manage daily content across Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.
• Create and maintain monthly social media content calendars.
• Write engaging captions, posts, and social media copy.
• Coordinate with designers, videographers, and content creators for visual content.
• Create short-form content such as Reels, Stories, and TikTok videos.
• Monitor social media trends, competitors, and industry developments.
• Increase engagement, followers, reach, and overall brand visibility.
• Respond to comments, messages, and audience inquiries professionally.
• Schedule and publish content according to the approved content calendar.
• Track and analyze social media performance using platform insights and analytics tools.
• Prepare regular reports on reach, engagement, growth, and other key KPIs.
• Identify opportunities to improve content performance based on analytics.
• Assist in planning and executing social media campaigns and promotions.
• Coordinate with the marketing team to ensure consistent brand messaging.
• Stay updated with changes in social media algorithms, features, and best practices.
• Support paid social media campaigns when required.
• Ensure all published content follows company branding and communication guidelines.

Requirements

• Bachelor’s degree in Marketing, Communications, Media, or a related field is preferred.
• 2–3 years of experience in social media management or digital marketing.
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok, and other social platforms.
• Experience in creating engaging social media content.
• Good copywriting and communication skills.
• Basic knowledge of social media analytics and reporting.
• Creative mindset with strong attention to detail.
• Ability to identify trends and convert them into engaging content.
• Knowledge of Canva and/or other basic content creation tools is an advantage.
• UAE experience is preferred.
• Experience working with a marketing agency or business setup/consultancy company is an advantage.

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Requirements added by the job poster

• 2+ years of work experience with Social Media

• 2+ years of work experience with Instagram

• • 2+ years of work experience with Tiktok Marketing