JOB OVERVIEW

We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic team. The ideal candidate will have a passion for digital marketing and a strong understanding of social media platforms. This role involves developing and executing social media strategies to enhance our brand presence, engage with our audience, and drive traffic to our e-commerce platforms.

SKILLS

• Proficiency in Adobe Suite and graphic design principles to create visually appealing content.
• Strong understanding of SEO techniques to enhance online visibility and engagement.
• Familiarity with digital marketing concepts, particularly in e-commerce environments.
• Excellent research skills to stay updated on industry trends and audience preferences.
• Ability to analyze data from Google Analytics and other reporting tools to inform strategy adjustments.
• Strong communication skills, both written and verbal, with an eye for detail in content creation.
• Experience with Adobe Creative Suite is preferred for producing high-quality graphics and videos.
• Ability to work independently and collaborate with a fast-paced team
• Knowledge of the home building or real estate industry is an asset
  Join us as we elevate our brand’s presence through innovative social media strategies!
  Job Type: Part-time
  Pay: $18.00-$20.00 per hour
  Expected hours: No less than 10 per week

Benefits:

• Dental care
• Extended health care
• Flexible schedule
• On-site parking

Schedule:

• Monday to Friday

Work Location: In perso

• Update and maintain our company website (WIX)
• Develop and implement comprehensive social media strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn to increase brand awareness and engagement.
• Create engaging content that resonates with target audiences, including graphics, videos, and written posts using Adobe Creative Suite.
• Monitor social media trends and analytics to assess the effectiveness of campaigns, making data-driven adjustments as necessary.
• Collaborate with the marketing team to align social media efforts with overall digital marketing initiatives.
• Conduct research on industry trends and competitor activities to identify opportunities for growth in social media engagement.
• Utilize SEO best practices to optimize content for search engines and improve organic reach.
• Manage the scheduling and posting of content across all social media channels using appropriate tools.
• Monitor and report on site performance using Google Analytics and Search Console
• Coordinate with our sales teams to promote new builds, spec homes, and developments
• Assist with digital marketing campaigns, including Google Ads
• Manage our social media platforms, including Facebook, Instagram, LinkedIn, and YouTube