JOB DESCRIPTION:

We are seeking a highly creative, strategic, and tech-savvy Social Media Specialist to join our dynamic team. The ideal candidate is passionate about social media trends, skilled in harnessing AI-powered tools and automation for smarter marketing, and has a knack for creating engaging, high-quality content. In this role, you will develop and implement innovative social media strategies to increase brand awareness, drive engagement, and enhance our online presence — particularly within the intellectual property legal domain.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Proven experience as a Social Media Specialist or in a similar role, preferably within a professional services or legal environment.
• Strong understanding of leading social media platforms, trends, and best practices, plus hands-on experience with AI-powered marketing tools.
• Proficiency in social media management software, scheduling tools, and analytics dashboards (knowledge of AI analytics platforms preferred).
• Excellent written and verbal communication skills with creative storytelling ability.
• Ability to multitask, prioritize, and manage projects in a fast-paced environment.
• Experience with graphic design, video editing, or photography — and familiarity with AI content creation tools — is highly desirable.
• Forward-thinking mindset, eager to adopt new technologies and optimize workflows through AI and automation.
  Job Type: Full-time
  Pay: AED3,500.00 - AED5,000.00 per mont

• Design and execute innovative social media strategies tailored to the intellectual property legal sector, leveraging AI-assisted research, content creation, and analytics tools to maximize impact.
• Create and manage content calendars across multiple platforms, integrating diverse content types (stills, videos, carousels, interactive posts, AI-generated visuals, etc.).
• Stay updated on social media algorithm changes and emerging AI-driven growth tactics for improved organic reach.
• Collaborate with legal experts to transform complex IP law concepts into compelling, easy-to-understand content using both traditional and AI-enhanced storytelling methods.
• Monitor legal industry trends, global IP developments, and relevant discussions using AI-powered listening and monitoring tools to keep content relevant and timely.
• Engage actively with followers by responding to comments, questions, and inquiries in a professional and informative manner.
• Create visually appealing multimedia content (graphics, animations, videos) — with the option to enhance output using AI design, editing, and automation tools.
• Utilize AI analytics platforms to track performance, interpret engagement metrics, and optimize strategies for better results.
• Maintain a working knowledge of intellectual property law trends to ensure accurate, compliant, and insightful content.
• Collaborate with the marketing team to ensure consistent messaging, integrating AI-driven audience segmentation and content personalization where appropriate.
• Continuously explore and adopt emerging technologies, AI innovations, and automation tools to improve efficiency, creativity, and campaign performance.