FULL JOB DESCRIPTION

We are looking for a dynamic and creative Social Media Specialist to join the Air Comfort Solutions team. This role is pivotal in shaping and establishing our online presence so that we can communicate our brand to our current and potential customers in the home services industry.

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, digital media, or a related field.
• 1-2 years of proven experience in social media and content creation.
• Knowledge and passion for social media marketing trends and best practices.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) for creating and editing visual and video content.
• Proficiency in using Sprout Social, Elementor, and social media management tools.
• Strong understanding of SEO principles and role of social media to drive engagement.
• Excellent written and verbal communication skills with a creative mindset.
• Experience in using analytics tools (Google Analytics, Google Search Console) to measure performance and inform strategy.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

ROLE OVERVIEW:

We are looking for a highly motivated and innovative Social Media Specialist to develop and execute strategies that drive engagement and growth across various digital channels for Air Comfort Solutions and Hi-Tech Plumbing, Leak Detect & Drains. The ideal candidate will be responsible for building the foundation of our social media presence, creating compelling content, and managing digital assets to support our Oklahoma brands. This role reports into our Marketing Manager of the region.

KEY RESPONSIBILITIES:

• Develop and Execute Social Media Strategy: Design and implement social media strategies tailored to each brand and target audience across platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
• Content Creation and Management: Develop a content calendar that aligns with business objectives and industry trends. Create high-quality, engaging content for social media, websites, blogs, and other digital platforms.
• Graphic Design and Visual Content: Create visually appealing graphics, videos, and other digital content to enhance storytelling and engagement across platforms.
• Community Building and Engagement: Monitor social media channels for audience engagement, respond to comments and messages, and cultivate a vibrant online community with our technicians.
• Paid Social Campaigns: Develop and execute paid social media campaigns across Meta (Facebook & Instagram), LinkedIn, and TikTok, including campaign setup, targeting, budgeting, and monitoring.
• Performance Analysis and Reporting: Use tools like Google Analytics, Sprout Social, and native social media insights to monitor and analyze the performance of digital content. Prepare and present reports with actionable insights to improve engagement, reach, and conversion.
• Budget Management: Proactively monitor daily budget allocation for paid campaigns and adjust as needed to optimize campaign performance.
• SEO Optimization: Optimize digital content for SEO to improve search engine rankings, drive organic traffic, and enhance user experience.
• Collaboration and Coordination: Work closely with the marketing and operations teams to align digital content strategies with overall business goals. Strong partnership must also exist between our Social Media Specialist and Community Engagement Specialist, as this role brings local efforts and initiatives to life on social channels. The role will coordinate cross-functional efforts to support relevant holidays, campaigns, and initiatives.
• Stay Ahead of Trends: Keep up with the latest trends in social media, digital marketing, and SEO to ensure our strategies are innovative and effective.

ROLE REQUIREMENTS:

• Role is based full time in Oklahoma City, with travel to Tulsa weekly