SOCIAL MEDIA MARKETING SPECIALIST

Are you a creative digital storyteller with a knack for crafting compelling content that resonates? Do you thrive in a fast-paced, collaborative environment where every post, campaign, and engagement matters? If so, we’re looking for you to join our team as a Social Media Marketing Specialist!

ABOUT US:

Serving Calgary for over 20 years, we are a dynamic and forward-thinking organization committed to supplying the Calgary area with quality landscape products and amazing customer service. At the heart of our marketing strategy is social media—a powerful platform to build meaningful connections with our audience and elevate our brand.

QUALIFICATIONS:

• Proven experience in social media management and marketing.
• Strong knowledge of social media platforms, tools, and analytics.
• Hands-on experience with Google AdWords and Facebook Marketplace campaign management.
• Excellent written and verbal communication skills with a creative edge.
• Proficiency in graphic design or video editing software is a plus (e.g., Canva, Adobe Creative Suite).
• Analytical mindset and ability to interpret data for informed decision-making.
• Passion for staying ahead of social media trends and exploring new tools.

ROLE OVERVIEW:

As a Social Media Marketing Specialist, you’ll be the driving force behind our online presence. Your creativity and strategic thinking will help us engage our community, expand our reach, and deliver measurable results. You’ll work closely with our marketing team to align social media efforts with overall business goals.

RESPONSIBILITIES:

• Develop and implement creative social media strategies across multiple platforms (Instagram, Facebook, Enews campaigns, Google, LinkedIn, etc.).
• Create engaging and visually appealing content, including posts, graphics, videos, and stories.
• Manage and optimize campaigns on platforms like Google AdWords and Facebook Marketplace to drive traffic and conversions.
• Monitor social media trends, insights, and analytics to optimize performance and grow engagement.
• Foster online community relationships by actively responding to comments and messages.
• Collaborate with marketing team members on campaigns, promotions, and branding initiatives.
• Track, analyze, and report on social media metrics and adjust strategies accordingly.
• Inside Sales and Customer Service.