Social Media Specialist at Bega Group

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

05 Apr, 26

Salary

0.0

Posted On

05 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media, Content Marketing, Storytelling, Campaign Management, Performance Analysis, Collaboration, Creativity, Trend Awareness, Influencer Management, Ad Optimization

Industry

Food and Beverage Manufacturing

Description

If you are curious & creative, invested in not only your own success but also the growth of others, and believe in building the Great Australian Food Company, then you might be the one for us! Social Media Specialist We’d love to hear more about you! Please include a brief cover letter explaining what excites you most about this role. The Role Are you the friend who sends all the memes in the group chat or pretends you haven’t seen a TikTok your friend is showing you, when you actually saw it two weeks ago? Then you might just be the one we’re looking for! At Bega Group, we’re on the hunt for a Social Media Specialist to make our brands shine online. From Vegemite to Dairy Farmers to Bega Peanut Butter, you’ll play a pivotal role in bringing our iconic brands to life via scroll-stopping content that Aussies can’t get enough of. This role will report to the Social Media Lead, and sit within Bega's PR and Social Media team, working closely with the broader marketing teams. We are seeking a specialist with a genuine passion for social media, storytelling and content marketing. And an impressive portfolio of campaigns you can’t wait to show off! You will have working knowledge of Meta, TikTok, and the latest trends (yes, even the ones that make you say, “what is happening!!?”). You will bring a creative flair, a collaborative mindset, and the ability to think outside the peanut butter jar. Responsibilities Spread the love, create, curate, and publish content that’s tailored for the right platforms Give our campaigns oomph, work with cross-functional teams to deliver high-impact social campaigns that stick like Vegemite on toast Influence the influencers, drive influencer campaigns and manage content through our agencies Optimise like a pro, build and tweak ads in Meta and TikTok Business Manager Keep your finger on the pulse, monitor and analyse social performance to inform strategy and keep us ahead of the curve About you Bachelor’s degree in marketing or related field (or equivalent experience) Ability to thrive in a fast-paced environment, taking initiative, delivering results independently, while also collaborating with cross-functional teams A genuine passion and excitement for social media and brand storytelling to achieve commercial results Committed to keeping up to date with emerging social platforms, tools, and best practices to ensure our campaigns remain innovative and impactful Proven experience in tracking performance metrics, analysing results, and providing insights to continuously improve and drive engagement Bega Group Story Bega Group is home to many trusted and iconic food and beverage brands. Whether it’s VEGEMITE on toast, a Big M on the go, or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day. Our growth story of becoming a successful ASX 200 listed company with an annual turnover in excess of $3 billion and approximately 4,000 employees, is made possible by our dedicated workforce who live and breathe our values every day. We have a strong regional focus and proudly support the communities where we work, live and play. At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive. Come and be a part of our success story as we continue to build The Great Australian Food Company through creating Great Food for a Better Future! Life at Bega Group Company culture and our values are very important to us. From flexible working arrangements and regular social catch ups, we’re committed to fostering a supportive and agile work environment for our team. Join a dedicated, forward-thinking and innovative culture Grow with us, through opportunities for career development and progression Contribute by giving back to your community through charities we partner with Access to mental and physical health programs through our wellbeing portal and programs Enjoy excellent employee benefits, including flexible working, purchased leave options and salary continuance insurance Applications At Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, sexual orientation, age or gender so we can truly reflect the customers and communities that we serve. No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group. We will accept applications from all people with the right to live and work in Australia. The Bega Group is home to many trusted and wholesome food brands that are enjoyed in Australia and all around the world. Our growth story of becoming a successful ASX listed company with a turnover in excess of $3 billion and over 4,000 employees is made possible by our values and outward-looking perspective. We have 20 manufacturing sites across Australia, run the largest cold-chain network in the country and are passionate about our customers from the family-run milk bar through to the big supermarket chains. Whether it’s your favourite spreads like Vegemite and Bega Peanut Butter on toast, a dash of Dairy Farmers milk in your morning coffee, a Big M or Dare Iced Coffee on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day at Bega. Our vision is to become The Great Australian Food Company and this means we focus on creating great food, inspiring great people, having great aspirations and working for the greater good.

Responsibilities

The Social Media Specialist will create, curate, and publish content tailored for various platforms while collaborating with cross-functional teams to deliver impactful social campaigns. They will also manage influencer campaigns and analyze social performance to inform strategy.