Description:
Are you a savvy social media expert with a knack for creating sharable content that gets people talking? We are seeking a highly motivated Social Media Specialist to develop and execute social media strategies that enhance brand awareness, engagement and audience growth for a wide range of clients.
This role requires a blend of strategic planning, content creation and community management across platforms. You’ll help clients align their social media profiles to their larger goals while maintaining a consistent voice. You’ll write posts, shoot content and monitor post performance.
Sound like you? Join our team as a Social Media Specialist!
Requirements:

SKILLS & QUALIFICATIONS

• Experience in social media management or content creation
• Strong understanding of social media platforms, their algorithms and performance metrics (Instagram, Facebook, TikTok, Linkedin, etc.)
• Excellent writing skills and a knack for storytelling
• Knowledge of analytics tools and social media scheduling platforms
• Great communicator who can present reports and instill confidence in clients
• Creative thinker who pays attention to detail and brand consistency
• Strong organizational and time management skills with excellent follow-through who thrives in a fast-paced, deadline-driven environment
• Ability to think strategically and problem solve
• Flexibility to adjust quickly to changes and deliver on deadline
• Ability to work both independently and collaboratively to successfully manage concurrent and competing projects
• Understand and effectively utilize AI in content creation processes

EXPERIENCE

• Bachelor’s degree in English, communications or equivalent required
• 3+ years of content creation experience with a focus on social media
• 2+ years of agency-side experience developing engaging content and overseeing social media accounts for multiple clients

• Develop and execute social media strategies for multiple clients
• Create, curate and manage engaging content (written posts, graphics and videos) for organic social media channels including Instagram, TikTok, Facebook, LinkedIn and YouTube
• Attend in-person client video shoots
• Plan, capture and deliver video content tailored to each client’s brand and voice
• Collaborate with graphic designers to create visuals and edit videos
• Write captions and video hooks
• Manage day-to-day social media activities, including posting, responding to comments and engaging with our clients’ communities
• Analyze trends and track performance to optimize campaigns
• Report performance to clients on a monthly basis (if not more frequently)
• Stay on top of emerging trends, platform updates and best practices