POSITION SUMMARY:

The Public Relations Assistant provides direct support to the Public Relations Officer in planning, promoting, and covering district-wide events and initiatives. This role includes assisting with photography, communications, website updates, and community outreach across all high school campuses. The Public Relations Assistant will also serve as the district receptionist when needed—answering phones, greeting visitors, and directing inquiries—while continuing to support PR responsibilities.

QUALIFICATIONS:

• High school diploma or equivalent required; college coursework or degree in communications, public relations, or a related field preferred.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office, Canva, Photoshop, website content management systems (CMS), and social media platforms.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with photography, basic graphic design, or content creation is a plus.
• Strong organizational skills and attention to detail.
• Comfortable working at school sites and events with students and staff of all backgrounds.

KNOWLEDGE, SKILLS AND ABILITIES:

• Problem Solving- Identies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in individual and group problem solving situations.
• Customer Service- Manages dicult or emotional customer situations; responds promptly to customer needs; responds to requests for service and assistance; meets commitments.
• Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others’ views; gives and welcomes feedback; contributes to building a positive team environment; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone’s e?orts to succeed.
• Quality - Demonstrates accuracy and desire for thoroughness; looks for ways to improve and promote quality; monitors own work to ensure quality while being proactive.
• Quantity - Meets productivity standards; completes work in a timely manner; strives to increase productivity; works at moderate to accelerated pace.
• Safety and Security- Observes safety and security procedures; determines appropriate action beyond guidelines, adheres to OSHA regulations and guidelines; Reports potentially unsafe conditions; uses equipment and materials properly.
• Attendance/Punctuality -Is consistent at work and on time; Ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; completes tasks on time or noti?es appropriate personnel with an alternate plan.

TRAVEL:

Occasional travel may be required for site visits, meetings, training and/or conferences. Locations may vary and may require overnight stays.
This job description is subject to change at any time.

• Assist in planning and executing public relations projects, campaigns, and events.
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  Attend and cover school events to capture photos, gather content, and engage with staff and students.
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  Assist in drafting and formatting press releases, social media posts, and other communication materials.
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  Build and maintain positive relationships with students, staff, and community members.
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  Update and maintain the district’s website with timely and accurate content, including event information, announcements, and media coverage.
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  Help manage the district’s social media accounts and digital communication tools.
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  Organize and maintain a library of photos and videos; assist in editing visual content as needed.
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  Provide administrative support to the Public Relations Officer, including scheduling, research, and document preparation.
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  Serve as the district receptionist when needed, including answering phones, greeting visitors, and directing inquiries appropriately.
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  Create and publish a monthly district newsletter.
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  Maintain professionalism and confidentiality while serving as a representative of the district office.
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  Perform all other duties as assigned.
  The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position. Employees will be required to perform other job-related duties as required.