Social Media Specialist at Coeur d'Alene Casino Resort Hotel

Worley, Idaho, United States -

Full Time

Start Date

Immediate

Expiry Date

20 Mar, 26

Salary

26.0

Posted On

20 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Content Creation, Photography, Video Editing, Community Engagement, Analytics, Brand Management, Collaboration, Communication, Creativity, Attention to Detail, Customer Service, Adaptability, Self-Management, Initiative, Professionalism

Industry

Hospitality

Description

Job Details Level: Experienced Job Location: COEUR D'ALENE CASINO RESORT & HOTEL - WORLEY, ID 83876 Position Type: Full Time Education Level: Not Specified Salary Range: $26.00 - $26.00 Hourly Job Shift: Variable Job Category: Marketing SUMMARY: The Social Media Specialist is responsible for creating, scheduling, and publishing high-quality content that strengthens the Coeur d’Alene Casino Resort Hotel brand across all social media channels. This role focuses on day-to-day execution—content creation, community engagement, photography/video capture, and reporting—while contributing to larger digital marketing campaigns and brand initiatives. RESPONSIBILITIES: Content Creation & Management Develop daily/weekly content for Facebook, Instagram, TikTok, YouTube, X, and emerging platforms. Capture on-property photo and video assets that support promotions, events, F&B offerings, resort amenities, and brand storytelling. Edit short-form and long-form content using CapCut, Canva, and other editing tools. Maintain a consistent brand voice aligned with CCRH brand guidelines and the HOME Service Mantra. Create real-time updates during events, promotions, and special activations. Scheduling & Posting Build and manage the monthly content calendar in coordination with the Marketing Team and Graphics Department. Schedule posts across platforms using HootSuite and other management tools. Collaborate with internal teams (Casino Operations, F&B, Golf, Hotel, HR, Events) to gather content and support department needs. Community Engagement Monitor comments, messages, and reviews; respond promptly and professionally. Identify engagement opportunities and support reputation management efforts. Report guest concerns or service recovery opportunities to appropriate departments. Reporting & Analytics Track daily/weekly performance metrics (engagement, reach, sentiment, response times, audience growth). Compile monthly analytics reports with insights and recommendations. Use performance data to refine content and support marketing objectives. Brand Advancement & Collaboration Assist in developing social media templates, signage, and digital assets. Stay up to date on social media trends, competitor activity, and industry best practices. Collaborate with the Digital Marketing Team on campaigns, SEO support, and paid promotion opportunities. Qualifications QUALIFICATIONS: Education/Experience: 1–3 years of experience in social media, marketing, communications, or related field. Proficiency with Meta Business Suite, TikTok, Instagram, YouTube, and analytics tools. Strong photography and video capture skills; comfort filming guests, events, and on-property footage. Experience with content editing tools such as CapCut and Canva. Excellent writing skills with attention to grammar, tone, and brand consistency. Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment. Strong interpersonal skills and a collaborative mindset. Must be available for occasional evenings, weekends, and live event coverage. Preferred: Experience in hospitality, gaming, resort, or entertainment marketing. Knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere). Previous experience managing or mentoring others. Familiarity with paid social advertising. Skills/Knowledge: Creativity & Innovation Strong Communication Skills Initiative & Self-Management Adaptability Attention to Detail Customer Service Orientation Ability to Uphold Brand Integrity Positive and Professional Team Collaboration Physical Demands: This job is classified as a medium strength category position. A person working in this position will exert 20 to 50 pounds of force occasionally, and/or 10 to 25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects. While performing the duties of this job, the employee is frequently required to work in confined spaces; stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and ability to adjust focus. This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. The Coeur d'Alene Casino Resort Hotel practices Indian Preference in hiring in the following order: 1. Coeur d’Alene Tribal Members, 2. Spouses and/or children of CDA Members, 3. Other enrolled members of Federally Recognized Tribes and 4. All other applicants.

Responsibilities

The Social Media Specialist is responsible for creating and managing high-quality content across various social media platforms while engaging with the community. This role also involves tracking performance metrics and collaborating with internal teams to support marketing initiatives.