ABOUT US:

A1 Properties is a leading real estate firm based in Dubai, specializing in luxury residential and commercial properties. With over 18 years of local expertise, we pride ourselves on delivering premium real estate services and maintaining a prestigious property portfolio. We are expanding our marketing team and seeking a dynamic female Social Media Specialist to drive our digital presence and engage with our sophisticated audience.

REQUIRED SKILLS & QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.
• Minimum 2 years of professional experience managing social media accounts, preferably in real estate, luxury brands, or related industries.
• Proven track record of growing social media engagement and followers organically and through paid campaigns.
• Excellent content creation skills, including copywriting, photography, video editing, and graphic design (tools like Canva, Adobe Creative Suite a plus).
• Strong understanding of social media platforms, analytics tools (e.g., Facebook Insights, Instagram Analytics, Google Analytics), and paid advertising.
• Exceptional communication and interpersonal skills.
• Creative thinker with the ability to generate innovative ideas that resonate with luxury market audiences.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Knowledge of the UAE real estate market and cultural nuances is highly desirable.

• Develop, implement, and manage comprehensive social media strategies across platforms including Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube, tailored for the luxury real estate market.
• Create and curate engaging, high-quality content (posts, stories, reels, videos, blogs) that showcases properties, company culture, and market trends.
• Plan and schedule regular posts using social media management tools to maximize reach and engagement.
• Monitor social media channels, respond to inquiries, comments, and messages promptly, fostering strong community engagement.
• Analyze and report on social media performance metrics, providing insights and recommendations to optimize campaigns and increase ROI.
• Collaborate closely with real estate agents, photographers, videographers, and marketing teams to align content with brand guidelines and marketing goals.
• Stay updated with the latest social media trends, tools, algorithms, and best practices in digital marketing and real estate industry.
• Manage paid social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Organize and promote virtual and live events such as property launches, webinars, and open houses on social media.