Social Media Specialist

at  Heritage Broadcasting Company of Michigan

At 910 Media Group of Northern Michigan, you will find a thriving, robust, and exciting company with a world-class facility and location in beautiful Northern Michigan. We offer competitive pay, first-class benefits, and opportunities to learn and grow alongside accomplished leaders in the industry.
The Company: Heritage Broadcasting’s roots began on air in 1954 and we have been growing ever since! We are proud to be Northern Michigan’s News Leader and so much more. We have proudly evolved from Heritage Broadcasting to 910 Media Group. Your one source for news, weather, sports, and entertainment content. We’re out here!
The Position: We are looking for a passionate and strategic Social Media Specialist to manage and enhance our digital presence. The ideal candidate will have a deep understanding of social media platforms, a knack for content creation, and the ability to drive meaningful engagement with our audiences.

QUALIFICATIONS:

• Proven experience as a Social Media Specialist, Social Media Manager, or similar role.
• Strong knowledge of major social media platforms, including their algorithms and best practices.
• Excellent written and verbal communication skills with a creative flair.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, native platform insights).
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) and video editing tools is a plus.
• Strong organizational and multitasking skills with the ability to meet deadlines.
• Bachelor’s degree in Marketing, Communications, or a related field preferred but not required.

• Develop, implement, and manage social media strategies to align with business goals.
• Create, curate, and schedule high-quality, engaging content for platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging channels.
• Monitor and analyze performance metrics to assess the effectiveness of campaigns and provide actionable insights.
• Engage with online communities, respond to comments and messages, and foster positive relationships with followers.
• Collaborate with the content, design, and marketing teams to ensure cohesive branding and messaging.
• Stay up-to-date with industry trends, platform updates, and best practices to maintain a competitive edge.
• Plan and execute paid social media campaigns, optimizing for ROI and KPIs.
• Track and report on social media trends and competitors to identify opportunities for growth.