About IMDEXAt IMDEX, we create technology that efficiently and sustainably unlocks the Earth’s value. Our technologies and products allow smarter and safer decisions for people, assets and the earth. Through innovation and curiosity, we continue to find new ways to improve accuracy and efficiency in mining in a more sustainable way. For further information visit www.imdex.com.

The opportunityThe Social Media Specialist is responsible for building and executing a high-impact, globally coordinated social media presence that strengthens IMDEX’s brand, supports marketing campaigns, and drives lead generation and customer engagement across key markets.Operating in a complex, multi-regional B2B environment, this role manages multiple social media accounts across platforms and geographies. You will collaborate with a range of internal and external stakeholders to ensure regionally relevant content while maintaining global brand alignment.Success in this role requires a blend of creative content development, strategic planning, account-based marketing (ABM) insight, and lead-generation expertise.

This role can be based anywhere in Australia.

• Key ResponsibilitiesDevelop and deliver a globally aligned social media strategy that supports brand, marketing and commercial objectives.
• Manage IMDEX and acquired-brand social media accounts across multiple platforms and regions.
• Plan and execute targeted organic, paid and account-based marketing campaigns.
• Integrate social media into broader campaigns to drive engagement, website traffic, lead generation and pipeline growth.
• Create and adapt compelling content for different platforms, audiences, buyer stages and regional markets.
• Collaborate with marketing, sales and regional teams to support priority campaigns, accounts and go-to-market plans.
• Monitor and report on performance, using data and insights to continually optimise targeting, messaging and creative.
• Maintain content calendars, account governance and consistent global brand standards.

• To be successfulTertiary qualification in Marketing, Communications, Digital Media, or related discipline (or equivalent experience).
• Demonstrated experience in social media marketing, preferably in B2B or complex technical/industrial sectors.
• Demonstrated success managing multiple social media accounts across different platforms, regions or languages.
• Experience delivering organic and paid social campaigns that support demand generation, account-based marketing and lead generation.
• Strong working knowledge of LinkedIn, YouTube, X, Facebook and Instagram, along with social media scheduling and management tools.
• Familiarity with analytics, CRM and marketing automation platforms, such as Google Analytics, Power BI, Salesforce and Salesforce Marketing Cloud.
• Strong copywriting, editing and basic visual content creation skills using tools such as Canva or Adobe.
• A strategic, data-driven approach with the ability to connect social media activity to campaigns, go-to-market plans and commercial outcomes.
• Excellent communication, stakeholder management and organisational skills, with the ability to work autonomously in a fast-paced global environment.
• Experience in mining, resources, energy, geoscience, technology or SaaS would be highly regarded.
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About IMDEXAt IMDEX, we create technology that efficiently and sustainably unlocks the Earth’s value. Our technologies and products allow smarter and safer decisions for people, assets and the earth. Through innovation and curiosity, we continue to find new ways to improve accuracy and efficiency in mining in a more sustainable way. For further information visit www.imdex.com.

The opportunityThe Social Media Specialist is responsible for building and executing a high-impact, globally coordinated social media presence that strengthens IMDEX’s brand, supports marketing campaigns, and drives lead generation and customer engagement across key markets.Operating in a complex, multi-regional B2B environment, this role manages multiple social media accounts across platforms and geographies. You will collaborate with a range of internal and external stakeholders to ensure regionally relevant content while maintaining global brand alignment.Success in this role requires a blend of creative content development, strategic planning, account-based marketing (ABM) insight, and lead-generation expertise.

This role can be based anywhere in Australia.

• Key ResponsibilitiesDevelop and deliver a globally aligned social media strategy that supports brand, marketing and commercial objectives.
• Manage IMDEX and acquired-brand social media accounts across multiple platforms and regions.
• Plan and execute targeted organic, paid and account-based marketing campaigns.
• Integrate social media into broader campaigns to drive engagement, website traffic, lead generation and pipeline growth.
• Create and adapt compelling content for different platforms, audiences, buyer stages and regional markets.
• Collaborate with marketing, sales and regional teams to support priority campaigns, accounts and go-to-market plans.
• Monitor and report on performance, using data and insights to continually optimise targeting, messaging and creative.
• Maintain content calendars, account governance and consistent global brand standards.

• To be successfulTertiary qualification in Marketing, Communications, Digital Media, or related discipline (or equivalent experience).
• Demonstrated experience in social media marketing, preferably in B2B or complex technical/industrial sectors.
• Demonstrated success managing multiple social media accounts across different platforms, regions or languages.
• Experience delivering organic and paid social campaigns that support demand generation, account-based marketing and lead generation.
• Strong working knowledge of LinkedIn, YouTube, X, Facebook and Instagram, along with social media scheduling and management tools.
• Familiarity with analytics, CRM and marketing automation platforms, such as Google Analytics, Power BI, Salesforce and Salesforce Marketing Cloud.
• Strong copywriting, editing and basic visual content creation skills using tools such as Canva or Adobe.
• A strategic, data-driven approach with the ability to connect social media activity to campaigns, go-to-market plans and commercial outcomes.
• Excellent communication, stakeholder management and organisational skills, with the ability to work autonomously in a fast-paced global environment.
• Experience in mining, resources, energy, geoscience, technology or SaaS would be highly regarded.
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