Social Media Specialist at Richcraft Homes Ltd

Ottawa, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

19 Jul, 26

Salary

60000.0

Posted On

20 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Content Creation, Short-form Video Editing, Reels, Copywriting, Project Management, Brand Strategy, Photography, Videography, Community Management, Digital Marketing, Trend Analysis, Reporting, Communication, Collaboration

Industry

Real Estate

Description

Who We Are Richcraft Homes is a renowned, successful Ottawa Real Estate Corporation with more than a 40-year history in home and high-rise construction, land acquisition and development, multiple joint venture projects, and residential and commercial income property management. Richcraft’s purpose is to provide a distinctive, sought-after product that delivers value and award-winning designs, with a commitment to customer satisfaction that surpasses every expectation. At Richcraft, we are purpose-inspired, detail-oriented and driven. Why Richcraft? Richcraft strives to provide a high-quality, professional work environment that fosters personal and professional growth. Innovation, integrity, craftsmanship, and community are at the forefront of everything we do. We have always kept an unwavering commitment to our people, our communities, and our homeowners. At Richcraft, we are privileged to build dream homes for our clients. Richcraft is passionate about the professional growth, development, and long-term career excellence of its employees. The Role As an integral part of the Marketing team, the Social Media Specialist will help shape how Richcraft shows up on social, bringing our communities, people, and projects to life across platforms. This is a hands-on, on-site role for a confident social media and marketing professional who understands how brands connect with audiences today. You’ll be responsible for coordinating, creating, and executing content across Richcraft’s full portfolio, with a strong focus on short-form video and Reels, while supporting the marketing team throughout all initiatives. We’re looking for someone who is proactive, creative, and genuinely excited about social media. Someone who understands brand voice, writes with intention, spots trends early, and takes initiative. In This Role, You Will: Content Creation & Execution * Plan, create, and execute social media content across Richcraft’s portfolio, including residential homes, rental communities, commercial properties, Gatineau Golf & Country Club, and special projects * Work alongside vendors to capture high-quality photo and video content on-site across multiple locations * Create and edit engaging short-form video, with a strong emphasis on Reels and Stories * Write clear, engaging, on-brand captions and supporting copy * Ensure content aligns with Richcraft’s brand voice, visual standards, and messaging Coordination & On-Site Work * Travel regularly to Richcraft communities, properties, and events to capture content * Collaborate closely with internal teams, agencies, vendors, and partners to coordinate content needs * Support launches, activations, events, and community moments with on-site content capture * Support the Marketing team in all aspects, assisting with projects, campaigns, and initiatives as needed Posting, Reporting & Community Management * Schedule and publish content consistently across platforms (primarily Instagram) * Maintain an organized content calendar to ensure consistent posting and alignment with campaigns * Monitor and respond to comments, messages, and engagement in a timely, on-brand way * Provide regular reporting and insights into profile performance and recommend optimizations * Actively engage with audiences to help build a people-centered, approachable presence Strategy Support & Optimization * Stay ahead of platform updates, trends, and emerging content formats * Proactively bring forward content ideas and opportunities * Review performance metrics and adjust content to improve reach, engagement, and growth * Additional duties as required What You Bring: * 2+ years of experience in social media, content creation, or digital marketing * Strong short-form video and Reel editing skills * Strong writing skills and excellent attention to detail, with the ability to adapt tone and voice across different audiences and brands * Strong coordination and project management skills * Solid understanding of brand voice and storytelling * Comfortable capturing content on-site and working with a variety of people * Self-motivated, organized, and comfortable managing multiple projects * Confident working independently while collaborating with a broader team Nice to Have * Experience in real estate, homebuilding, lifestyle, hospitality, or commercial brands * Photography or videography background * Experience managing content across multiple brands or locations * Comfort appearing on camera when needed Work Environment: * Valid driver’s license and access to a vehicle * Willingness to travel to events and various Richcraft communities * Ability to work on-site, full time Salary: $60,000 annually Vacancy Type: New Role Our recruitment process is fair and transparent. We use an AI tool only for the initial screening to match resumes with job requirements. All interviews and final hiring decisions are made by the hiring manager and our HR team. AI does not make any hiring decisions. Richcraft Homes is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities, and we provide an accessible candidate experience. If you need accommodation during the application or interview process, please contact us and we will work this you to meet your needs.

Responsibilities

The Social Media Specialist will plan, create, and execute engaging content across various platforms with a focus on short-form video. They will also coordinate on-site content capture, manage community engagement, and provide performance reporting to the marketing team.