Job Description

Roles & Responsibilities

Royal Rose Cosmetics Trading is the parent company behind two UAE beauty brands — Ruby Rose Cosmetics (premium) and Warda Beauty (accessible, online and retail). We already have people producing content and running the calendar. What we don't have is someone who genuinely understands why one post reaches 400 people and the next one reaches 400,000.

That's this role. You are the person who reads the platforms, catches trends while they're still climbing, and turns that into follower and engagement growth we can measure.

What you'll do

Trends & algorithm growth (the core of the job)

• Track what is actually working across TikTok, Instagram, Snapchat and YouTube Shorts — formats, hooks, audio, posting patterns — and translate it into specific briefs our content team can shoot within days, not weeks
• Spot trends early enough to be useful; catching a sound at day 2 is the job, catching it at day 20 is not
• Run structured tests on hooks, thumbnails, captions, hashtags, cover frames, posting times and formats, and tell us what the results actually prove
• Stay ahead of platform and algorithm changes and adjust our approach before performance drops, not after
• Own follower and engagement growth targets for both brands' accounts

Community management

• Manage comments, DMs and mentions daily across all accounts, in the brand's voice
• Reply fast — early engagement is a ranking signal and we treat it that way
• Route product questions, complaints and sales enquiries to the right person, and escalate anything sensitive quickly
• Build genuine relationships with commenters, creators and repeat customers

Reporting

• Own weekly and monthly organic performance reporting: reach, views, watch time, follower growth, saves, shares and engagement rate by post and by pillar
• Report what to do next, not just what happened — which formats to repeat, which to drop
• Keep a running library of top and bottom performers so the whole team learns from both

What we're looking for

• 3–5 years running social media for a brand or agency, with results you can show us
• Deep, current, first-hand knowledge of how TikTok and Instagram distribution actually works — you should be able to explain why a video underperformed and be right
• Proven follower and engagement growth on accounts you personally managed
• Fluent, natural English writing and a strong instinct for the global beauty internet — the creators, the references, the humour, the trend cycles
• Comfortable in native analytics (TikTok Analytics, Meta Business Suite, Instagram Insights) and able to build a clean report
• Genuine interest in beauty and cosmetics, and enough taste to tell good content from content that just exists
• Fast, self-directed, and online enough to catch things as they happen

Desired Candidate Profile

Preferred: experience with a beauty, fashion or e-commerce brand · creator and influencer coordination · basic editing in CapCut · experience growing an account from a small base.

• Include links to two or three accounts you have personally grown, with rough before-and-after follower numbers, plus one trend you called early and what it did for the account. Applications without account links will not be shortlisted. Applicants must be currently based in the UAE.