Social Media Specialist at Steele Brands Management LLC

Wayzata, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Jun, 26

Salary

55000.0

Posted On

12 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Creation, Social Media Strategy, Short-Form Video Production, Photo Content Production, Content Calendar Management, Community Management, Social Listening, Influencer Management, Performance Analysis, Trend Identification, Brand Consistency, Adobe Creative Suite, Canva, CapCut, InShot, TikTok

Industry

Wellness and Fitness Services

Description

Description We’re looking for a Social Media Specialist to lead content capture and creation with a deep pulse on culture, content, and community and a passion for wellness, fitness and food. This role will support both our PURALIMA and CRISP & GREEN® brands on a mission to make healthy living accessible and craveable. This person will partner with our Social Media Strategist to bring both brands to life through thumb-stopping, shareable content that resonates with our digitally native, wellness-driven audience. Key Responsibilities PURALIMA Lead the development and execution of PURALIMA’s social media strategy across Instagram, TikTok, Facebook, and emerging platforms. Oversee and manage the content calendar from concept through posting Produce and edit short-form video and photo content optimized for social media CRISP & GREEN Partner with the Social Media Strategist to build and manage the content Collaborate cross-functionally with creative, digital, and field marketing teams to bring campaigns to life in culturally relevant ways Support influencer efforts including brief building, relationship facilitation and sourcing. Lead community management, including but not limited to follower engagement, reposting, social listening, CX, etc. Serve as the voice of the brand online engaging with our community, responding to DMs/comments, and nurturing relationships with brand fans Analyze performance across platforms and apply insights to evolve content direction, grow reach, and deepen engagement Identify trends, creators, and cultural moments to inform real-time social activations and always-on content Maintain brand consistency across social storytelling, visual assets, and tone Who You Are A strategic thinker and creative executor who thrives in fast-paced environments A storyteller with a strong visual eye and understanding of what stops the scroll Fluent in social platform nuances and trends, especially on TikTok and Instagram Comfortable being behind the camera (and occasionally in front of it if needed) Passionate about wellness, fitness, and food Requirements At least 2-3 years of experience supporting social media strategy and content creation for a national lifestyle, fitness, wellness, or premium restaurant brand A strong portfolio or social handle that showcases your creative skill set, ability to build a brand and grow a community Proficient in Adobe Creative Suite, Canva, and mobile editing tools like CapCut or InShot Experience working with influencers or creators Ability to work flexible hours, including nights and weekends as the role requires Understanding of wellness/fitness trends and the ability to integrate into CRISP & GREEN branding

Responsibilities

This specialist will lead content capture and creation for the PURALIMA and CRISP & GREEN brands, developing and executing social media strategies across platforms like Instagram and TikTok. Key duties include managing content calendars, producing short-form video and photo content, leading community management, and analyzing performance to evolve content direction.