Job no: 497250
Work type: Student Employment - General
Location: Big Rapids, MI 49307
Categories: Student Employment - General

SUMMARY OF POSITION:

Ferris State University is looking for a spirited and social media-savvy student to join our Marketing and Communications team as a Social Media Assistant and Digital Content Creator. If you’re passionate about creating buzzworthy content and have a knack for engaging the Bulldog community, this is the perfect role for you. Unleash your creativity, share your love of Ferris State, and help make us the top dog of social media! This is an excellent opportunity to gain hands-on experience in digital marketing, social media management, and content creation.

POSITION REQUIREMENTS:

• Must be a current student at Ferris State University and eligible for student employment.
• Strong understanding of social media platforms and their respective best practices.
• Some experience with graphic design tools (e.g., Adobe Creative Suite, Canva) and/or video editing software (e.g., Adobe Premiere).
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate innovative content ideas.
• Strong organizational skills and the ability to manage multiple tasks and deadlines.
• Knowledge of digital marketing principles and strategies is a plus.
• Prior experience in social media management or content creation is preferred but not required.

EEO STATEMENT:

Ferris State University, an Affirmative Action/Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community. Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity and educational excellence. Learn more about the Ferris Mission and community at ferris.edu. The University actively seeks applications from women, minorities, individuals with disabilities, veterans, and other underrepresented groups. For more information on the University’s Policy on Non-Discrimination, visit: Ferris Non-Discrimination Statement.
Advertised: 07 Aug 2025 Eastern Daylight Time
Applications close: 31 Mar 2026 Eastern Daylight Time

• Be the Bulldog Voice: Assist in developing and implementing social media strategies that rally the Bulldog community on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create Pawsome Content: Design eye-catching graphics, produce engaging videos, and craft compelling captions that showcase what it means to be a Bulldog.
• Engage with the Pack: Monitor our social media channels, respond to comments and messages, and interact with our online community to build strong connections. Attend events and provide digital coverage of what is happening on campus.
• Collaborate with the Bulldog Crew: Report to the Social Media Coordinator and work closely with the Marketing and Communications team to plan and execute social media campaigns and promotional activities.
• Stay Ahead of the Game: Research the latest trends and best practices in social media and digital content creation to keep our content fresh and relevant.
• Track the Pack’s Progress: Monitor and analyze social media performance metrics, prepare reports, and provide insights and recommendations to boost our online presence.
• Blog Like a Bulldog: Craft engaging and informative SEO-rich blog posts to be shared on social media and digital platforms, keeping our audience informed and entertained.