Social Media Specialist at The Springs Resort and Spa, Pagosa Springs, CO

Telluride, Colorado, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Jan, 26

Salary

0.0

Posted On

14 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Video Production, Content Creation, Graphic Design, Copywriting, Project Management, SEO, Analytics, Influencer Management, Branding, Multimedia Production, Content Strategy, Communication, Collaboration, Photography, Editing

Industry

Hospitality

Description

Description Position Overview: Are you a storytelling, visually driven marketer who thrives on bringing brands to life through video? Do you have a knack for producing scroll-stopping, high-quality content that makes people stop mid-feed and say, “I want to be there”? The Springs Resort, the #1 Hot Springs & Spa Resort destination as voted by USA TODAY, is looking for an experienced and passionate Social Media Specialist to lead our video-forward content creation across social media, Meta ads, website, and other marketing channels. This is a hands-on creative role: shooting, editing, strategizing, while also engaging directly with our online audience and supporting the marketing team with campaigns, special events, and day-to-day needs. You’ll report to the Marketing Manager and help tell a brand story people can feel. Requirements Work Environment & Schedule Location: On-site position at The Springs Resort, Pagosa Springs, CO Schedule: Full-time, Monday-Friday with occasional evening/weekend work during on-property events for content needs. Weekend and Holiday comment and engagement monitoring. Work Split: 50% field work (shooting content around resort), 50% office-based editing and strategy Team Environment: Join a collaborative 3-person marketing team in a creative, fast-paced setting Video-Forward Content Creation: Concept, film, and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook. Develop and adapt creative ads for Meta, testing and optimizing them to meet campaign goals. Capture authentic, in-the-moment resort experiences through both planned shoots and agile, on-the-fly content creation. Repurpose video for multiple channels, including email, website, and print. Plan and execute a monthly content marketing plan & strategy, focused on achieving monthly KPIs. Set short-term goals for content initiatives to align with the resort's branding and marketing objectives. Undertake content marketing initiatives to achieve business targets, covering content conception to completion. Collaborate with the marketing team to produce high-quality content, emphasizing the resort experience and offerings. Strategize robust content generation plans and tactics for resort events and activities. Content Curation: Maintain an organized content management system for various content pieces, including photos. Curate and deliver engaging, high-quality content regularly for various social platforms, including social media. Use effective copywriting practices, including drafting, editing, proofreading, and updating written content. Multimedia Production: Align web, social, video, and print content for consistency and quality. Prepare content for various channels, ensuring a strong web presence and utilizing light media editing and graphic design skills for photo, video, and graphic content. Manage professional photography, video shoots, and deliverables to capture the essence of the resort experience. Social Media Management: Achieve organic social media metrics for growth, managing and strategizing social media platforms to enhance the resort's online presence. Monitor and respond to comments, messages, and tags to foster guest relationships and maintain a positive brand presence. Stay ahead of trends, platform updates, and competitor activity to keep content fresh and engaging. Collaboration and Coordination: Collaborate with marketing, resort teams, and event teams to align content creation with broader business goals. Work closely with influencers and partners to amplify the resort's presence in the digital space. Influencer Partnerships: Identify, vet, and manage relationships with influencers and content creators who align with our brand. Coordinate visits, content deliverables, and cross-promotion opportunities. Track influencer performance and integrate their content into broader campaigns. Branding: Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity. Qualifications: Bachelor's degree in Marketing, Communications, or a related field OR proven experience as a Content Manager or similar role. 2+ years of demonstrated social media management with a portfolio showing follower growth and engagement Exceptional written and verbal communication skills. Strong organizational and project management abilities. Proficient in multimedia production tools, graphic design, and video editing software (Canva, Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro). Up-to-date with industry trends and tools. Experience with social media management and analytics tools. Familiarity with SEO best practices. Ability to work independently and collaboratively in a fast-paced environment. Skilled in website CMS platforms like WordPress, able to edit templates, create new pages, and add optimized content. 2+ years of experience with team and task management. Application Requirements Required Submission Materials: Portfolio Examples: Submit 5-8 examples of your best social media content, including: 3 short-form videos you created (with before/after metrics if available) 1 successful social media campaign you led, based on KPI performance 1 successful social media campaign you led, that you are proud of 3 examples of brand-consistent visual content Resume highlighting relevant social media and content creation experience. Cover Letter explaining why you would be a good fit for the position. References: 3 professional references from previous marketing/social media roles. Application Process: Interview Process: Initial phone screening (30 minutes) Interview with Marketing Manager with portfolio review (30 minutes) Final interview with Marketing Manager and VP of Marketing (60 minutes) Start Date: Immediate availability preferred

Responsibilities

The Social Media Specialist will lead video-forward content creation across various platforms, engaging with the online audience and supporting marketing campaigns. This role involves shooting, editing, and strategizing content while collaborating with the marketing team.