Social Media Strategist at Aisle

Bangalore, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

09 Feb, 26

Salary

0.0

Posted On

11 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Content Strategy, Influencer Marketing, User Generated Content, Copywriting, Editing, Visual Storytelling, Analytics, Video Editing, Creative Content Production, Community Management, Trend Monitoring, Platform Audits, Campaign Management, Collaboration, Brand Alignment

Industry

technology;Information and Internet

Description

Our Mission To build the most romantic place on the internet. About Us Aisle is a high-intent dating app, the wise middle path between casual dating and matrimony apps. We were the 2nd most downloaded dating app in 2020 and rank 3rd among the top-grossing dating apps in India after Tinder & Bumble. Aisle has more success stories per 1000 users than any other dating app in India. As of March 2022, Aisle is a part of InfoEdge, one of the largest tech public companies in India. Key Responsibilities ●Develop and execute social media strategies across Instagram, YouTube, LinkedIn, and emerging platforms to drive growth and engagement. ●Plan, script, and oversee platform-native content including reels, shorts, memes, posts, and stories. ●Monitor trends, challenges, and formats; adapt them to amplify brand storytelling. ●Manage daily posting, captions, and community interactions to ensure a consistent brand voice. ●Build and manage influencer and creator collaborations, including partnerships with influencer agencies. ●Create influencer briefs to ensure content consistency, quality, and brand alignment. ●Track, analyze, and report on social media performance using analytics tools; apply insights to optimise strategies. ●Conduct competitor analysis, platform audits, and ROI measurement for campaigns. ●Collaborate with content, design, and marketing teams for unified communication across all touchpoints. Requirements ●2-4 years of proven experience in social media management, content strategy, or a hybrid creative role OR you are a creator (Min 15k followers) with 2-3 years of work ex OR you have worked in agency and run campaigns for brands scaling their social media ●Should be a self-starter (able to use Canva/Insta editor to edit videos if needed). Must work like a creator and should be comfortable on camera. ●Demonstrated success in scaling Instagram, YouTube, or LinkedIn handles. ●Strong understanding of algorithms, content formats, and platform-native behaviors. ●Hands-on experience with influencer marketing and UGC campaigns. ●Excellent copywriting, editing, and visual storytelling skills. ●Analytical mindset with proficiency in social media analytics and reporting tools. ●Basic video editing and creative content production skills are a plus. ●Agency background or experience managing multiple campaigns simultaneously is an advantage. ●Good to have: being a micro creator What We Offer ●Opportunity to lead social media (Instagram, YouTube, LinkedIn, Twitter, Reddit) for a fast-growing consumer brand. ●Exposure to influencer marketing, UGC campaigns, and creator collaborations. ●A culture that encourages experimentation, fresh ideas, and innovation.

Responsibilities

Develop and execute social media strategies across various platforms to drive growth and engagement. Manage daily posting, community interactions, and influencer collaborations to ensure a consistent brand voice.