Social Media Strategist

at  Alison

We are seeking a dynamic and creative Social Media Strategist to develop and execute our social media strategy, and play a hands-on role in growing our social media efforts. This role requires a deep understanding of social media platforms, trends, and analytics. The ideal candidate will be a skilled storyteller with a passion for building a social media presence that breaks away from the clutter, and delivers organic growth in our impressions, engagement, and following.
Responsibilities
Develop and implement a comprehensive social media strategy across all social media channels that is aligned with overall organisational goals and brand identity
Create engaging and shareable content that resonates with the target audience and drives brand awareness
Work with other social media team members to follow and maintain a content calendar
Grow and maintain a strong social media presence by building and engaging with the online community to push up our core KPIs
Monitor social media analytics and provide insights to measure performance and identify opportunities for improvement every month
Stay up-to-date with the latest social media trends and best practices
Collaborate with marketing, sales, and other teams to ensure consistent messaging and brand alignment
Support our paid media team to carry out paid social media advertising campaigns to increase reach and engagement
Track and analyse competitor activities to identify opportunities and threats
Manage social media crisis communication if necessary
Attend weekly catch-up meetings, as well as other relevant meetings as needed
Skills & Qualifications
Bachelor’s degree in Marketing, Communications, or a related field
Minimum 5 years of experience in social media marketing
Proven track record of successful social media campaigns, and needs to show:
A portfolio of work
Performance and impact of this work
Strong understanding of social media platforms, algorithms, and analytics
Excellent written and verbal communication skills
Strong analytical and problem-solving skills
Ability to manage multiple projects and meet deadlines
Proficiency in Hootsuite, but if proficient in other social media management tools (e.g., Buffer, Sprout Social etc.), that works as well if the candidate is willing to learn Hootsuite
Understanding of social media advertising platforms (e.g., Facebook Ads, Instagram Ads)
Strong understanding of content marketing with an experience of maintaining content calendars
Ability to work with AI tools like MidJourney and ChatGPT or the willingness to adapt to working with it
A strong work ethic, who is responsible and takes ownership of the job at hand
Experience in filming and creating Reels and TikToks is desirable
Performance Metrics
Growth in organic social media impressions, followers and engagement
Improved brand awareness and reputation
Increased website traffic, conversions, and its impact on revenue
Why Alison
100% remote work
Flexible work hours
Opportunity to work with a diverse group of individuals from across the globe, every day
No working weekends
Make an impact in the world by spreading education to everyone for free
Location: Virtual
Job type: Permanent full-time
Qualifications: Third Level Degree

Please refer the Job description for details