ABOUT US

We are well-established, premium salon with 12 years of history at Oakville. Recently acquired, we are undergoing a major strategic transformation focused on brand repositioning, digital modernization, and market expansion—especially targeting a younger, diverse clientele aged 16-35, in Oakville, Burlington, and Mississauga.
Our mission is to blend modern luxury with inclusivity and approachable service, while continuing to serve our loyal clients. We aim to elevate our digital presence to match our premium and culturally sensitive offerings, including new hijab-friendly services.

JOB SUMMARY

We are seeking a creative, proactive, and results-driven Social Media Strategist and Digital Marketing Expert to lead the transformation and expansion of our digital footprint. This role is vital in crafting and executing innovative social media and digital marketing strategies that engage new demographics, increase brand awareness, and drive bookings through multi-channel marketing.
The ideal candidate must combine strategic oversight with hands-on execution, deliver clear measurable outcomes, and be comfortable working with both regular ongoing tasks and discrete, high-impact projects.

• Social Media Strategy & Management: Develop content calendars, maintain consistent posting on Instagram, TikTok, Pinterest, and emerging platforms; foster community engagement, grow followers, and cultivate brand voice. Manage influencer and partnership collaborations.
• SEO & Website Optimization: Implement on-page and technical SEO, conduct local keyword research, manage blog strategy, and optimize Google My Business presence for local search visibility.
• Analytics & Reporting: Setup and integrate Google Analytics with website and booking system (Fresha). Monitor actionable metrics, analyze customer behaviors, track drop-offs, and optimize for conversions.
• Email Marketing: Plan and execute segmented email campaigns, set up automations via tools such as Mailchimp, Brevo, or Dripify. Develop newsletters and service promotions to increase client retention and sales.
• Digital Advertising (Optional but Preferred): Manage budget-conscious paid campaigns on Meta (Facebook/Instagram), TikTok, Google Ads, and Amazon AMS, maximizing ROI.
• Review & Reputation Management: Drive customer reviews, address feedback, and enhance online reputation.
• Strategic Planning: Provide clear KPIs, regular performance updates, detailed digital reports, and strategically advise on ongoing growth opportunities.