Social Media Strategist at Emory Healthcare

Tucker, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

03 May, 26

Salary

0.0

Posted On

03 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Digital Marketing, Content Development, Audience Research, Performance Analysis, Campaign Management, Analytics Tools, Collaboration, Communication, Organizational Skills, Data Analysis, Social Media Platforms, Testing, Optimization, Creative Execution, Patient Engagement

Industry

Hospitals and Health Care

Description

Overview Be inspired. Be rewarded. Belong. At Emory Healthcare. At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide: Comprehensive health benefits that start day 1 Student Loan Repayment Assistance & Reimbursement Programs Family-focused benefits Wellness incentives Ongoing mentorship, development, and leadership programs And more Work Location: Atlanta, GA Description Social Media Strategist At Emory Healthcare, we are driven by our mission to provide compassionate care and advance health for our patients, their families, and the communities we serve. Our employees are guided by a shared purpose: to deliver world-class patient experiences through innovation, collaboration, and empathy. The Social Media Strategist will be responsible for leading the strategic direction of Emory Healthcare's organic social media presence. This individual will focus on strategy, scheduling, optimization, and performance analysis. Partnering closely with our content and creative teams, the Social Media Strategist ensures that social content is executed with purpose and impact, strengthening how we connect with our patients, employees and community. Strategic Direction Develop and execute data-driven system-level social media strategy aligned with Emory Healthcare's organizational brand and service line priorities Collaborate with Content Strategists to integrate service line campaigns, sports partnerships, operating unit highlights Lead content development with agency partners as needed Research audience behavior, platform trends, and competitor activity to inform social strategies Provide strategic briefs to content and creative teams to ensure campaign deliverables support goals Posting & Community Management Plan, manage and maintain Emory Healthcare's social media calendar to ensure accurate and timely posting Oversee campaign rollout across platforms, aligning with broader marketing initiatives and service line priorities Ensure tracking mechanisms and analytics are integrated for accurate measurement of performance Optimization & Performance In partnership with analytics team, develop measurement strategy and provide ongoing monitoring and analysis against social KPIs Deliver insights and recommendations to optimize social performance in real time Conduct testing (formats, timing, messaging) to continuously improve outcomes Collaboration Partner with content creators, designers, and other marketing team members to ensure alignment between creative execution and strategy Share campaign results and insights with cross-functional teams and stakeholders Serve as a trusted advisor on how social media can advance Emory Healthcare's brand and patient engagement Additional Duties as Assigned Travel: Less than 10% of the time may be required Work Type: Hybrid employee - splits time between working remotely and working in the office MINIMUM REQUIRED QUALIFICATIONS: Education: Bachelor's degree in Marketing, Communications, Digital Media, or related field Experience in lieu of degree will be considered Experience: 3 years of experience in social media strategy or digital marketing Knowledge, Skills & Abilities: Strong knowledge of major social platforms (Meta, LinkedIn, TikTok, X, YouTube, etc.) and analytics tools Proven success in developing strategies that drive measurable results Excellent organizational skills with the ability to manage multiple campaigns simultaneously Strong analytical skills and the ability to translate data into actionable insights Effective communicator and collaborator with cross-functional teams Experience with social scheduling and analytics platforms (e.g., Brandwatch, Sprout Social, Hootsuite, Later) Preferred Qualifications: Experience managing social media for a large, complex or multi-brand organization Familiarity with paid social campaign strategy and optimization Knowledge of healthcare marketing, patient engagement, or regulated industries JOIN OUR TEAM TODAY! Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-7 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network, established in 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties. Additional Details Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. ACCOMMODATIONS: EHC will provide reasonable accommodation to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Office of Leave and Accommodations. PHYSICAL REQUIREMENTS: (Medium-Heavy) 36-75 lbs., 0-33% of the work day (occasionally); 20-35 lbs., 34-66% of the workday; (frequently); 10-20 lbs., 67-100% of the workday (constantly); Lifting 75 lbs. max; Carrying of objects up to 35 lbs.; Occasional to frequent standing & walking; Occasional sitting; Close eye work (computers, typing, reading, writing); Physical demands may vary depending on assigned work area and work tasks. ENVIRONMENTAL FACTORS: Factors affecting environmental conditions may vary depending on the assigned work area and tasks. Environmental exposures include, but are not limited to: Blood-borne pathogen exposure; Bio-hazardous waste Chemicals/gases/fumes/vapors; Communicable diseases; Electrical shock; Floor Surfaces; Hot/Cold Temperatures; Indoor/Outdoor conditions; Latex; Lighting; Patient care/handling injuries; Radiation; Shift work; Travel may be required; Use of personal protective equipment, including respirators; environmental conditions may vary depending on assigned work area and work tasks.

Responsibilities

The Social Media Strategist will lead the strategic direction of Emory Healthcare's organic social media presence, focusing on strategy, scheduling, optimization, and performance analysis. This role involves collaborating with content and creative teams to ensure impactful social content that connects with patients, employees, and the community.