Social Media Strategist at Power California

Fresno, California, United States -

Full Time

Start Date

Immediate

Expiry Date

26 Apr, 26

Salary

0.0

Posted On

26 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Content Creation, Digital Engagement, Analytics, Graphic Design, Video Editing, Communication, Organizational Skills, Time Management, Cross-Cultural Skills, Grassroots Organizing, Advocacy, Electoral Engagement, Community Outreach, Storytelling, Teamwork

Industry

Description

About Us: Power California is a multi-racial, nonpartisan 501(c)(3) charitable organization with a sibling 501(c)(4) organization, made up of on-the-ground community partners in urban, suburban and rural communities throughout the state. We are proudly one of the only statewide organizations dedicated to building the electoral power of young voters of color. Our mission is to harness the energy of young people of color to create a state that is fair, inclusive and just for everyone who calls California home. We elevate the voices of youth and young adults in our democracy and build their power to participate and lead in systems of government at all levels. As an employee of Power California, you will work alongside dedicated co-workers who are immersed in our mission. Summary: The Social Media Strategist develops engaging, creative digital content, such as graphics, memes, and videos for the social media platforms of both Power California and its sibling 501(c)(4) social welfare nonprofit, PowerCA Action. Reporting to the Senior Narrative and Communications Director, this position manages social media and content strategies to engage online supporters, grow our audiences on our social media channels beyond our activist base, and bring our digital audiences into action and membership, to advance both entities’ strategic narrative priorities. The person in the Social Media Strategist position must be dedicated to furthering the change-making leadership of young people of color. This person must be an avid consumer of politics, news, pop culture, and social media trends and sees how they intersect. This person must also be a nimble creative who can easily put together an effective graphic, short video or other piece of content, and be eager to execute strategic social media experiments. As a role that is based in our Fresno office, this person must also be excited to apply muzzle-velocity social media strategies to activating Central Valley members into offline and on-the-ground actions. Essential Duties & Responsibilities: Content Production & Social Media Coordination (50%) Develops weekly engaging digital content for both the 501(c)(3) and 501(c)(4) entities’ social media channels (Instagram, TikTok) to further department priorities, and translate our narrative and messaging priorities into social media content. Content may include, but not limited to, creating original static graphics, memes, and videos. Contributes to the social media calendar, organizing or creating necessary content Owns the growth of our social media channels, and works closely with supervisor and department to track, evaluate, and report on the effectiveness of our social media analytics; and provide strategies for improvement Translates various departments’ narratives and messaging into engaging social media content strategy that aligns with brand and mission Owns the management of our digital assets, through tracking materials and uploading all of our assets on Canto for long-term storage Develops social media toolkits for sharing our content with Power California Alliance partners, including uploading graphics into folders for download, sending reminders to our partners and allies about the timing for posting, and supporting partners in adapting content as needed Stays on top of current events and social media trends on a daily/weekly basis, and identifies opportunities to advance our message and visibility Digital Organizing (40%) Develops weekly engaging digital content for both the 501(c)(3) and 501(c)(4) entities’ social media channels (Instagram, TikTok) to reach, engage and activate digital audiences into our membership base and offline activations – with a focus on the Central Valley. Build a digital ladder of engagement that moves potential supporters into our base through organic social media content and doing direct social media outreach (ie responding to DMs, comments, mentions, invitations) Build and execute a strategy for PowerCA Action membership’s Discord channel to grow participation and increase engagement, by facilitating conversations and funneling social media supporters into the platform Collect stories on an ongoing basis from members and community, tied to our issue and narrative priorities, and develop social media plans and content to help supporters share their stories through videos, images, writing, storytelling trainings, etc. Provides coaching and support to organizers and community members to use our social media channels and online outreach to further organizing Manages data for potential and current supporters, performing data entry where necessary Organizational Responsibilities (10%) Works proactively and in good faith to support and strengthen the overall stability and effectiveness of the organization Submits any and all required paperwork in a timely and accurate manner Carries out and participates in grassroots fundraising efforts, as assigned Works with other Power California staff to coordinate cross-regional activities administrative tasks, as assigned Minimum Qualifications and Experience: At least 2 years of experience working in social media/digital strategy, preferably for a campaign or advocacy organization Strong knowledge of social media best practices; able to use analytics data to drive greater effectiveness Experience in with computer software and cloud platforms, including, but not limited to, website content management platforms, live event platforms, video editing tools, social media administration, integrated community engagement platforms, data management programs, spreadsheets, and basic office tools Excellent written and verbal communication skills, with ability to write &/or communicate to different audiences Excellent cross-cultural skills, including the ability to communicate with people at all levels and from various backgrounds Strong time management, organizational, and work planning skills, and thrives in a fast-paced environment where they must be independent, proactive and able to work under the pressure of tight deadlines and changing priorities Comfortable with on-the-ground learning, is flexible and has a team-oriented approach to problem solving Passion for and experience in working with young people of color, low-income immigrants, and refugees Ability to create videos and graphics quickly; has experience making them visible to a large audience with a good eye for visual design and content that reaches young people High level of accuracy and strong attention to detail Experience in grassroots organizing, advocacy and electoral engagement techniques and how social media strategies can help advance off-line organizing Familiarity with 501(c)(3), 501(c)(4) and PAC structures a plus Spanish Bilingual or multilingual language skills a plus Requirements: Must have a working cell phone with a data plan Must have a working home Internet connection with adequate speed Ability to travel within California (and occasionally nationally), for periods of 2 to 4 days at a time, 5 to 8 times per year Based in or near Fresno, California Access to a vehicle or other reliable transportation required to perform job duties Because of the job duties of this position, a criminal background check will be required as a condition of an employment offer Some evenings and weekends required, primarily during campaign seasons Physical Requirements and Environmental Conditions: (The conditions and requirements below are representative of those required for an employee to successfully meet the essential requirements of the role. Reasonable accommodations may be made to enable employees to meet these requirements.) Must be able to remain in a stationary position, at a desk or similar, 80% of the time. Time spent in stationary location includes operating a computer and relevant peripherals and communicating via phone Regularly required by the duties of this job to move, ascend and descend, remain stationary, position oneself to access and operate machines and/or equipment and supplies, communicate, exchange information and observe details at close and medium range within work surroundings. Occasionally moves up to 20 pounds, generally as it relates to organizational and/or office material Travel Requirements: Travels within the state of California 8-10 times a year, generally for 1-4 days per trip DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all the responsibilities, duties and skills required. The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity. Nothing described within this job description changes the at-will nature of employment for this role Benefits Info: We offer a competitive compensation package and comprehensive benefits, including: 100% employer-paid Medical, Dental, Vision & Life Insurance for eligible employees & dependents Chiropractic and Acupuncture coverage Employee Assistance Program (EAP) offering confidential support for mental health, legal & financial services 5% employer contribution to a 401(k) retirement plan Partial reimbursement for internet usage 2 Personal Days per year PTO: 80 hours in year 1 120 hours in years 2–5 160 hours after 5 years of service Summer and Winter Breaks (organization-wide closures) 3-month Paid Sabbatical after 6 years of continuous service Annual Caretaker Stipend $800 New Home Office Setup Stipend

Responsibilities

The Social Media Strategist develops engaging digital content for social media platforms and manages strategies to engage online supporters. This role also involves digital organizing to activate audiences into membership and offline actions.