SOCIAL MEDIA STRATEGIST

Location: Remote (some in-person meetings)
Organization: Union for Reform Judaism
Employment Type: Full Time, Benefits Eligible, Exempt, MNGT
Department: Marketing, Audience Engagement, & Sales Management
Reporting to: Director of Growth & Audience Engagement Marketing
Start Date: ASAP
Salary Range: $60,000 - $70,000 plus competitive benefits package

PREFERRED QUALIFICATIONS

• 4+ years of professional experience in social media strategy, content creation, or digital marketing—preferably in a nonprofit, mission-driven, or community-focused organization.
• Strong familiarity with social media analytics tools (e.g., Brandwatch, Hootsuite, Meta Business Suite, or other native platform insights) and using data to inform strategy.
• Graphic design and/or short-form video creation experience using tools like Canva, CapCut, and ClipChamp
• The ability to tell and grow our story in an authentic way thanks to an understanding of or interest in Reform Judaism and its values.

ABOUT US

Every team member at the Union for Reform Judaism (URJ) plays an essential role in our mission to create a whole, just, and compassionate world. Our team is creative, thoughtful, and innovative. Each member of the team is empowered to make meaningful contributions to achieving our shared goals. Our diverse team is made up of individuals with different skills and backgrounds and every team member is willing to take risks as well as take action to develop and create big ideas for the future of the Reform Movement. While this position focuses on a particular area of work, every team member is a vital part of our overall success.
The Union for Reform Judaism (URJ) provides vision and voice to build strong communities that, together, transform the way people connect to Judaism and change the world. We acknowledge that due to racism, ableism, homophobia, and other forms of oppression, that our communities are not whole until everyone experiences a sense of belonging within the Jewish community. As the largest Jewish movement in North America, we stand for a Judaism that is inclusive and reflective of a wide range of identities and accept the responsibility of dismantling oppression both inside and outside of our communities. Through camping, youth experiences, programs, information sharing, and networking opportunities, our over 850 congregations and 14 residential camps create opportunities for our communities to enhance their capacity to build and expand community, engage in meaningful and authentic Jewish life, deepen Jewish learning, energize worship, pursue social justice and develop inspired leadership. Together, our employees and stakeholders, are creating Reform Judaism of today.

THE ROLE

The Union for Reform Judaism (URJ) is seeking a creative, strategic, and results-driven Social Media Strategist to lead and evolve our brand’s social media presence across platforms. In this role, you’ll be responsible for developing high-impact strategies, creating compelling content, managing paid and organic campaigns, and analyzing performance to increase engagement, grow brand awareness, and support organizational goals.

WHAT YOU WILL DO

As the Social Media Strategist, you will:

• Develop and execute comprehensive social media strategies aligned with brand goals, campaigns, and key messaging.
• Create—or oversee the creation of—original, engaging video and static graphic content for platforms including Instagram, Facebook, BlueSky, LinkedIn, and TikTok.
• Manage and optimize both paid and organic campaigns, including influencer collaborations, product launches, and brand storytelling.
• Lead social media moderation and community engagement efforts
• Identify platform-specific opportunities to grow reach and engagement.
• Build and manage a cross-platform content calendar, ensuring consistency in brand voice and visual identity.
• Collaborate with internal creative, communications, and program teams to ensure cohesive and inclusive messaging.
• Monitor, measure, and report on social media performance, using data insights to inform and refine strategy.
• Conduct A/B testing to optimize content and maximize ROI.
• Stay current with trends, tools, and platform updates to keep URJ’s social media presence innovative and relevant.
• Serve as a social media expert and support cross-functional collaboration.
• Build relationships with platform partners, influencers, and aligned organizations to expand reach and impact.