Social Media & Tagging Analyst at Novartis

Guamúchil, Sinaloa, Mexico -

Full Time

Start Date

Immediate

Expiry Date

07 Feb, 26

Salary

0.0

Posted On

09 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Analytical Skills, Social Media Management, Campaign Tagging, Quality Assurance, Collaboration, Negotiation, Marketing Processes, Technical Knowledge, Process Enhancements, Email Marketing, Cross-Functional Skills, Presentation Skills, Interpersonal Skills, Problem-Solving, Digital Marketing, Martech

Industry

Pharmaceutical Manufacturing

Description

Job Description Summary The Business Analyst for the Tagging and Social Media Management team will serve as a vital operational member dedicated to achieving excellence in campaign tagging and social media account management. This role requires ensuring that business processes and deliverables comply with established Service Level Agreements and on time delivery. The ideal candidate will possess strong analytical skills and experience in managing Agencies on Record , ensuring they adheres to standard practices and guidelines, offering oversight and guidance as necessary while working collaboratively with cross-functional teams and departments Job Description #LI-Hybrid Location: Mexico City This role is based in Mexico City, Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you. The Business Analyst for the Tagging and Social Media Management team will serve as a vital operational member dedicated to achieving excellence in campaign tagging and social media account management. This role requires ensuring that business processes and deliverables comply with established Service Level Agreements and on time delivery. The ideal candidate will possess strong analytical skills and experience in managing Agencies on Record, ensuring they adheres to standard practices and guidelines, offering oversight and guidance as necessary while working collaboratively with cross-functional teams and departments Key Responsibilities: Requirements Collection and Documentation - Gather and meticulously document all business and technical requirements to ensure alignment with project objectives and stakeholder needs. Ability to generate UTM Tracking codes for different types of marketing channels, to get detailed metrics about the visitors from tracking platforms like Google Analytics etc. Hands on experience of performing quality assurance checks for email proof copies related to SFMC/HQE, RTE email campaigns and troubleshoot issues. Ensure that all processes and deliverables adhere to established Service Level Agreements (SLAs), maintaining high standards of operational excellence. Utilize strong analytical capabilities to manage Agencies on Record (AoR) and Vendors on their requirements Demonstrate strong collaboration skills by working effectively with AoR partners and key stakeholders, fostering positive relationships and seamless communication. Employ effective negotiation techniques to resolve conflicts, secure favorable terms, and drive mutually beneficial outcomes with partners and stakeholders. Possess a deep understanding of marketing processes to effectively support campaign tagging and social media management initiatives. Exhibit proficiency in English (both written and verbal) to facilitate clear and effective communication across diverse teams and regions. Adapt to and efficiently work within both US and India operational environments, managing cross-cultural dynamics and remote collaboration. Identify opportunities for process enhancements and propose actionable improvements to increase efficiency and effectiveness within team. Leverage strong technical knowledge in the Martech space to support and optimize tools, platforms, and technologies used in social media management and campaign tagging. Apply extensive experience in social media management and operations to oversee and enhance social media strategies, ensuring successful execution and campaign performance. Build & maintain relationships with agency partners, collaborate with internal teams (e.g. Product, Brand teams) to enhance operational efficiency Provide support and training to cross-functional teams on campaign setup tools and processes. Essential Requirements: Advanced English, level C1–C2 Candidate must have at least 5+ years’ experience in managing marketing campaigns and social media account management, demonstrating strong technical and analytical skills and a track record of success working in a team-based environment Excellent analytical, problem-solving, negotiation and interpersonal skills. Proficiency in MS Office and tagging tools (e.g., Claravine). Proven ability to understand the marketing execution landscape with detail understanding of marketing deliverables Excellent cross-functional skills with the ability to work and lead a cross-functional team. Excellent presentation, interpersonal, verbal and written communication skills with aptitude in fostering long-term relationships Past work reflects a track record of operational excellence including operational metrics and accountability Familiarity with and adaptability to new-generation technologies and trends (Gen AI and Agentic AI) is an added advantage Bachelor’s degree in business administration or in Computer engineering or other related field Certifications: Social Media Management (Preferably Meta or on any social media channels) is a plus; Marketing Campaign tracking Certifications is a plus Commitment to Inclusion Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. Novartis is committed to work with and provide reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to tas.mexico@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message. Skills Desired Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Email Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Strategic Marketing Improving the lives of people living with disease takes more than innovative science. It takes a focus on the needs of people and a community committed to meeting them. It takes a team of people like you. Working together. Learning together. Thriving together. Discover how you can join us in changing people’s lives. In the context of China Cross-Border Data Transfer (CBDT) policy, if you need to apply for a position in China, please go to the local Recruiting System TaleNov .

Responsibilities

The Business Analyst will ensure compliance with established Service Level Agreements and oversee campaign tagging and social media account management. This role involves collaborating with cross-functional teams and managing Agencies on Record to maintain operational excellence.