WHO ARE WE?

At Target, we deliver quality products at prices the whole family will love for longer. We’re home to quality pieces, made for you and your life.
With our iconic logo, we are one of the most renowned Australian retail brands and for almost 100 years, we have held a special place in the hearts and minds of Australian families.
We’re immensely proud of our history and are looking for people to join us who are as excited by our future as we are.

WHAT WILL YOU DO?

The Social & PR coordinator role is focused on providing execution of strategic PR plans, organic & paid social plus events as well as tactical communication advice and support to the Target Australia business.
Collaboratively work with the Social Media Manager to implement PR programs and campaigns that promote and protect the reputation of the Target Australia business. Work collaboratively with Marketing Leadership team, Corporate Affairs, Merchandise, Design, Online, Store Operations and other key business stakeholders to create and execute PR initiatives and events that support the brand, marketing, category, campaign or product stories (in line with approved strategies and business objectives). As required, produce and edit all on-brand editorial material such as feature stories, media releases, research reports, presentations, blog posts, video content, social narrative, interview preparation materials & key messages.

RESPONSIBILITIES INCLUDE, BUT NOT LIMITED:

• Execute PR and event strategies aligned with business objectives and brand direction
• Collaborate with the Social Media & PR Manager to review and refine strategic plans
• Manage day-to-day social media campaigns, content publishing, and community engagement
• Oversee creation and curation of social content including images, video, and written posts
• Drive influencer outreach and support the execution of organic social media programs
• Monitor social media trends and tools to enhance brand awareness and engagement
• Coordinate cross-functional campaign support, including sourcing samples for social and influencer initiatives
• Manage external agency relationships, from briefing to execution, ensuring alignment with strategic goals