• Lead the strategy, planning, and execution of always on paid digital channels to drive revenue growth and cost efficiency.
• Manage and mentor a team of channel leads and specialists, fostering a high-performance, data-driven culture.
• Define annual and quarterly performance marketing targets in alignment with commercial goals and global campaign plans.
• Oversee multi-million-dollar digital budgets, ensuring optimal allocation and pacing to deliver maximum ROI.
• Collaborate closely with analytics, data, and finance teams to build accurate forecasting, attribution, and reporting models.
• Partner with brand, Marketing, CRM, and e-commerce teams to ensure consistent messaging and seamless customer journeys across channels.
• Evaluate and onboard new tools, technologies, and partners to advance automation, audience targeting, and creative optimization.
• Establish a rigorous A/B testing and experimentation roadmap to continuously improve performance metrics and customer acquisition efficiency.
• Analyze performance data and present actionable insights to senior leadership, influencing future strategy and investment.
• Ensure all campaigns adhere to data privacy regulations, brand standards, and internal governance processes.
• Foster and maintain a close and collaborative working relationship with our media buying agency, and digital vendors such as google and Tik Tok.
• Work with the agency to create annual joint business plans for each channel and report on their effectiveness on a quarterly basis.

Qualifications

• Minimum 7 years of experience in digital or performance marketing, with at least 3 years in a managerial or leadership role.
• Proven track record of managing multi-channel campaigns and large digital media budgets (USD 20M+ annually).
• Experience in airline, travel, or e-commerce sectors preferred.
• Bachelor’s degree in marketing, Business, or a related field; master’s degree is an advantage.
• Commercial understanding of Paid Social, Programmatic, PPC, SEO and Affiliate ecosystems, with hands-on experience in at least two channels.
• Strong command of analytics and data tools such as Adobe Analytics, GA4, SA360, Meta Ads Manager, DV360, BigQuery, and LookerStudio/Power BI.
• Exceptional leadership, collaboration, and communication skills - able to align teams around a shared vision and deliver results under pressure.
• Highly analytical mindset with a passion for innovation, testing, and continuous improvement.

Additional Information

Etihad Airway