Solutions Architect, Conversion Rate Optimization (East) at Webflow

, , United States -

Full Time

Start Date

Immediate

Expiry Date

24 Dec, 25

Salary

183400.0

Posted On

25 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Conversion Rate Optimization, Experimentation, Technical Consulting, Web Development, Digital Optimization, Analytics, GA4, Front-End Tracking, Customer Success, Test Design, Statistical Rigor, Communication, CRO Trends, AI Technologies, Growth Experimentation, Process Improvement

Industry

Software Development

Description

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web. We’re looking for a Solutions Architect specializing in Conversion Rate Optimization (CRO) and experimentation to help customers adopt and grow with Webflow Optimize. In this role, you’ll partner with marketers, growth teams, and developers to design, implement, and analyze experiments that drive measurable impact. Your work will not only guide individual customer success but will also influence how experimentation and optimization scale across Webflow’s customer base. About the role: Location: Remote-first (United States, East Region; ON, Canada). **Must reside in Central or Eastern Time Zone. Full-time Permanent Exempt The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills. United States (all figures cited below are in USD and pertain to workers in the United States) Zone A: $145,500 - $183,400 Zone B: $138,100 - $175,100 Zone C: $131,100 - $165,300 Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada) $164,600 - $209,000 This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. For sales roles, the ranges provided are the role’s On Target Earnings (“OTE”) ranges, meaning that the ranges include both the sales commissions target and annual base salary for the role. This salary range may be inclusive of several career levels at Webflow and will be narrowed during the interview process based on a number of factors, including the candidate’s market location, job related experience, knowledge, qualifications, and skills. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends Reporting to the Director, Solutions Architects As a CRO-focused Solutions Architect, you’ll … Partner with Sales and Customer Success to accelerate onboarding and adoption of Webflow Optimize and experimentation tooling. Act as the technical point of contact for customers aiming to improve site performance and conversions. Guide customers on experiment design, implementation best practices, and test strategy, helping them decide when and how to test. Advise customers on measurement frameworks using tools like Webflow Optimize, Webflow Analyze, GA4, or other analytics platforms. Provide light implementation support for front-end tracking or testing code, including tags, pixels, or UTM-based goals. Build reusable CRO frameworks, playbooks, and artifacts that make experimentation easier and faster for all customers. Collaborate with Product and Engineering to surface technical pain points and experimentation use cases that influence roadmap decisions. Contribute to internal enablement content and tooling that improves how Webflow delivers experimentation at scale. In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role. About you: You’ll thrive as a CRO-focused Solutions Architect if you: Have 2–4 years of experience in technical consulting, web development, or digital optimization, ideally working directly with marketers, designers, or growth teams. Bring confidence in implementing experiments and guiding customers on when and how to test. Are comfortable advising on test design, statistical rigor, and experiment interpretation. Have working knowledge of tools like Webflow Optimize, Webflow Analyze, GA4, or other CRO/performance platforms. Can implement or review front-end tracking and testing code, ensuring tags, pixels, and events are configured correctly. Communicate effectively with technical and non-technical stakeholders, helping customers weigh tradeoffs in UX, speed, personalization, and experimentation. Are eager to grow in areas like long-term CRO program design and growth experimentation strategy. Thrive in ambiguity and proactively improve processes, outcomes, and customer results. Welcome a diverse mix of individuals (including customers and colleagues) and their different perspectives. Keep current on CRO trends, web performance best practices, and AI-powered optimization technologies. Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact. Our Core Behaviors: Build lasting customer trust. We build trust by taking action that puts customer trust first. Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act. Reinvent ourselves. We don't just improve what exists, we imagine what's possible. Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar. Benefits & wellness Equity ownership (RSUs) in a growing, privately-owned company 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement Flexible PTO for all locations and sabbatical program Access to mental wellness and professional coaching, therapy, and Employee Assistance Program Monthly stipends to support work and wellness 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment. Remote, together At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records. Stay connected Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. Please note: We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered. To join Webflow, you'll need a valid right to work authorization depending on the country of employment. If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes. For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.

Responsibilities

As a CRO-focused Solutions Architect, you will partner with Sales and Customer Success to accelerate onboarding and adoption of Webflow Optimize. You will guide customers on experiment design, implementation best practices, and test strategy to drive measurable impact.