WHO ARE WE?

We are the originators of influencer marketing.
Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.
From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.
Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.
We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.
Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta – we work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

OVERVIEW OF THE JOB

As Influencer enters a bold new chapter of innovation and operational excellence, we are seeking a dynamic and forward-thinking Special Projects Lead to drive forward critical, high-impact cross-functional initiatives.
This role will focus on the deployment of automation, artificial intelligence (AI), and smarter operational design to enhance how we work, serve our clients, and stay ahead of the market. A key goal over the first year will be to scope, build, and launch scalable AI capabilities, aiming to integrate AI across all repetitive workflows within the business within the next three years.
You will collaborate closely with leadership across Operations, Engineering, and Product to shape the future of work at Influencer and on Waves.

IMPROVE CLIENT (BRAND & CREATOR) EXPERIENCE

• Design and deploy AI-driven tools that enhance brand and creator journeys.
• Introduce predictive analytics or intelligent systems to improve campaign outcomes and satisfaction.

SUPPORT AI EDUCATION & THOUGHT LEADERSHIP

• Collaborate with Learning & Development to create an internal AI education programme.
• Regularly share insights, updates, and practical applications via internal communications.