• Translate brand and customer metrics into insights
• Strengthen brand health and enhance customer experience
• Melbourne based

ABOUT THE ROLE:

As Senior Specialist – Brand & Marketing Insights, you’ll turn data into direction—translating brand and customer metrics into meaningful insights that inform strategy and drive performance. Working across product, and marketing channels, you’ll partner with senior stakeholders to deliver clear, actionable analysis that strengthens brand health, enhances customer experience, and identifies new growth opportunities. If you thrive on turning complexity into clarity and influencing with evidence, this role offers the chance to make a real impact.

KEY RESPONSIBILITIES:

• Analyse customer, brand, and competitive data to uncover actionable insights that inform brand, product, commercial, and CX strategies.
• Lead reporting and presentation of Strategic NPS (sNPS), Brand Index, and market research findings to internal stakeholders.
• Plan, conduct, and synthesise quantitative research studies, turning complex data into clear and compelling insights.
• Track key brand health and customer interaction metrics, supporting marketing strategy and performance optimisation.
• Champion customer segmentation by delivering deep-dive analysis across acquisition and retention initiatives.
• Collaborate with senior marketing, brand, and operations leaders to influence data-driven decision-making across the business.