Specialist, Communications & Digital Media at Personal Care Products Council

Washington, District of Columbia, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Jun, 26

Salary

75000.0

Posted On

20 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Digital Media, Writing, Editing, Storytelling, Content Creation, Analytics, Performance Optimization, Copy Editing, Project Management, Graphic Design, Video Editing, AP Style, WordPress, Canva, Adobe Suite

Industry

Personal Care Product Manufacturing

Description

Description Position Summary: The Communications & Digital Media Specialist is a member of the Public Affairs & Communications (PA&C) team, reporting into the Executive Vice President, this position leads and executes the association’s social media and digital media activities, including writing, editing, and storytelling through digital media platforms. Obtains direction and assistance from team members to complete additional daily tasks. Reasonable Accommodations Statement: To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions. Essential Functions Statement(s): Social Media Strategy & Management Manage the association’s social media platforms, including planning, drafting, scheduling, and publishing content while maintaining a consistent posting cadence and brand voice. Develop and execute a comprehensive social media strategy aligned with the organization’s communications and marketing objectives. Identify opportunities to expand audience reach, engagement, and follower growth across platforms. Monitor social media activity and industry conversations, identifying emerging issues, opportunities, and reputational risks that may impact the association or its member companies. Digital Campaigns & Content Development Support the execution of digital communications strategies for issue campaigns, events, and related initiatives. Create engaging multimedia content including graphics and short-form videos for posting to social media platforms. Collaborate with internal stakeholders to amplify key announcements, initiatives, and events through social and digital channels. Research and identify opportunities to collaborate with bloggers, podcasters, and social media influencers aligned with the association’s mission and priorities. Coordinate outreach to digital creators and prepare briefing materials or partnership guidance for creator collaborations. Analytics & Performance Optimization Track and analyze social media performance metrics including engagement, reach, audience growth, and conversions. Prepare regular analytics reports and provide recommendations to optimize digital strategy and campaign effectiveness. Manage social media advertising campaigns, and assist with the creation of the strategy, including audience targeting, budgeting, and performance evaluation. Digital Media Monitoring & Industry Intelligence Leverage the association’s digital platforms to curate and distribute daily media clips to internal stakeholders. Monitor trending industry news and relevant digital conversations, providing timely updates to internal teams. Content Management & Editorial Support Assist with the development and maintenance of the Public Affairs & Communications editorial calendar. Post news releases, statements, and other relevant content to the PCPC website and manage content updates for CosmeticsInfo.org. Copy edit communications materials, including press releases, fact sheets, presentations, and reports, prior to final review by the EVP. Professional Development & Innovation Stay current on emerging social media platforms, digital technologies, and industry trends to ensure the association’s digital presence remains modern and effective. Organizational Support Contribute to additional communications initiatives and special projects that support the mission and operational priorities of the organization. Requirements POSITION QUALIFICATIONS: Competency Statement(s) Accuracy – ability to perform work accurately and thoroughly Active Listening – ability to actively attend to, convey, and understand the comments and questions of others Communications, Oral – ability to communicate effectively with others using the spoken word with strong presentation skills Creative – ability to think in such a way as to produce a new concept or idea Customer Oriented – ability to take care of the customers’ needs while following company procedures Dependability – follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan Detail Oriented – ability to pay attention to the minute details of a project or task Honesty/Integrity – ability to be truthful and be seen as credible in the workplace and with member companies Initiative – ability to make decisions or take actions to solve a problem or reach a goal Interpersonal – ability to get along well with a variety of personalities and individuals Privacy – ability to handle confidential or sensitive issues and/or materials and maintain privacy and confidentiality of documents pertaining to program matters Tactful – ability to interact with all levels of staff and outside parties, excellent cross-cultural diplomacy skills Technical Aptitude – ability to comprehend complex technical topics and specialized information Working Under Pressure – ability to complete assigned tasks under stressful situations and meet tight deadlines Written Communication – strong writing skills using AP Style with the ability to analyze and condense complex information, often on very tight deadlines SKILLS & ABILITIES: Education: BS/BA in PR, communications, journalism or relevant field Experience: 3-5 years of experience in public relations, communications and/or public affairs. Knowledge of social and digital strategy. Experience in project management. Agency experience preferred. Technical Skills: Social media proficiency, AP Style, WordPress, Microsoft Suite, Experience in basic graphic design (Canva preferred), Adobe Suite (preferred), photo and video-editing software (preferred)

Responsibilities

This role involves leading and executing the association’s social media and digital media activities, including content creation, scheduling, and maintaining brand voice across platforms. Key duties include developing digital strategies, monitoring industry trends, analyzing performance metrics, and supporting digital campaigns for various initiatives.