KEY AREAS OF RESPONSIBILITY

Communications Planning & Development

• Collaborate with the project team to develop and implement a strategic communications plan and calendar aligned with the goals, timelines, and key milestones of the TWU Expansion Project
• Develop tailored communications that address the needs of diverse stakeholder groups, including ACTS consortium members, ACTS and TEDS employees and students, TWU areas, and partners
• Collaborate with project and change management teams to support project communication components, including workshops, listening sessions, informational forums, and updates.
• Monitor feedback and analytics to assess message effectiveness and identify improvement areas
• Leverage feedback and data to inform communication strategies and identify communication gaps and opportunities for potential improvements in both strategy and activation
• Ensure brand and messaging alignment with respective institutional brand standards to contribute to narrative consistency across various internal and external audiences and touchpoints

Stakeholder Communications

• Develop and manage a master project communications calendar to ensure timely delivery of key messages aligned with project phases and milestones, key decision points and relevant updates
• Draft, edit, and distribute various kinds of engaging communications across formats and channels, including email, newsletters, websites, FAQs, slide decks, and print pieces
• Support effective change management by developing change-related messaging regarding project developments, policy changes, systems integration, and other operational changes
• Collaborate with Advancement to support communication needs for donors and alumni
• Support departments impacted by the project to equip them with the necessary resources to ensure consistent communications (i.e., talking points, messaging toolkits, and FAQs)
• Develop public-facing messaging such as press releases, news developments, and launch announcements to keep external audiences updated about TWU’s School of Theological Studies

Project Coordination

• Maintain proactive and consistent communication with fellow Marketing & Communications and project team members to ensure they are informed of the project’s status and required actions
• Collaborate with team members to distribute project-related communications pieces across a breadth of institutional channels and platforms (i.e., intranet, website, social media)
• Ensure successful project and task execution and timeline management through critical paths
• Manage projects and tasks within team project management platforms (i.e., MS Planner, Wrike)

STANDARDS & REQUIREMENTS

Education: Bachelor’s Degree in Communications, Public Relations, English or related field (or diploma with equivalent experience)

Experience:

• Minimum 2—3 years of experience in strategic communications, ideally in higher education
• Experience with CRM linked email marketing platforms (i.e., Marketing Cloud, Mailchimp)
• Experience with Salesforce and adjacent apps (e.g., Marketing Cloud, Enrollment Rx) is an asset
• Experience with project management and marketing automation platforms is an asset

Duties and responsibilities that do not constitute a major change may be added, deleted, or changed at any time at the discretion of the supervisor, either orally or in writing

This role advances the mission and vision of Trinity Western University (TWU) by managing communications related to the creation of the School of Theological Studies at TWU, including all elements involved in integrating ACTS Seminaries and Trinity Evangelical Divinity School with TWU.
Embedded within the University’s centralized Marketing and Communications area, this role is a pivotal member of the TWU Expansion project team, who leads the planning and delivery of timely, relevant, and audience-specific omnichannel communications that foster engagement, trust, and understanding across diverse internal and external stakeholder groups.