Specialist, CP&A, Shopper Activation at Mondelēz International

Toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

28 Mar, 26

Salary

0.0

Posted On

28 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Project Management, Analytical Skills, Organizing, Prioritizing, Problem Solving, Teamwork, Customer Knowledge, Category Knowledge, Marketing, Communication, Budget Management, Data Analysis, Creative Development, Stakeholder Management, Retail Knowledge, Consumer Insights

Industry

Food and Beverage Manufacturing

Description

Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You ensure that promotional campaigns and initiatives are activated across the customer base. You explain the activation vision, provide support materials and develop in-store point-of-sale (POS) activation requirements. How you will contribute You will: Engage brand & category teams on appropriate channel requirements and relevant timelines Understand and develop with marketing the most appropriate campaign plans by category and retailer Understand the key drivers of purchase be responsible for the development of account/channel specific POS materials Track, post-evaluate and report activity versus plan of all activity in customers and recommend improvements and key insights for future strategy development What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge: Experience in a fast-moving consumer goods industry with experience working with grocery customers preferred Project management in a supply chain or commercial context Analytical skills Organizing and prioritizing Problem solving Finding new and innovative solutions Teamwork Customer and category knowledge a distinct advantage Mondelēz International (Canada) is looking for an experienced Specialist, CP&A, Shopper Activation to join our Marketing Team. The successful candidate is a motivated and highly organized marketer who is passionate about transforming brand priorities into compelling shopper experiences with our customer partners. If you are enthusiastic, enjoy working collaboratively with multiple internal and external stakeholders, thrive in a fast-paced environment, and have the desire to create and execute integrated shopper marketing programs that bring our iconic family of brands to life, we would love to hear from you. This role partners closely with our Brand and Sales customer business teams, supporting both annual customer business planning and the full end-to-end oversight, management, development/adaptation, and execution of customer-specific and brand-led shopper marketing programs. In addition, this role is responsible for leading the briefing, creation, development, implementation, and flawless execution of our quarterly multi-category Scale activations, delivering full-funnel OMNI plans, in partnership with multiple internal key stakeholders and external agencies. Budget planning, management, and post-program analysis are also critical components of success. Key Responsibilities: Strategic Planning & Shopper Marketing Leadership Lead the strategic development of impactful, innovative, insight-driven Shopper Marketing strategies rooted in a customer-centric and consumer-first mindset. Create and deliver OMNI activations to optimize the pre-shop planning stage, build brand engagement, and drive shopper conversion across in-store and digital touchpoints Leverage external and internal insights as well as past program learnings to optimize existing activities as well as identify & evaluate the highest-value customer programs that fuel category growth and market share gains. Program Management & Execution Excellence Oversee the end-to-end execution of Shopper Marketing priorities & National Scale Activations from ideation and proposal through to development, adaptation, deployment and post-program analysis, inclusive of channel promotional materials Work collaboratively with cross-functional partners (Brand, Sales, Category, Perfect Store, Finance, Creative etc.) and agency partners to ensure executional excellence Manage timelines, budgets, creative development and approvals to ensure operational rigor and consistent delivery of best-in-class programs Develop strong briefs to agencies and internal design teams that translate strategies into high performing, 360 creative communications Analytical Rigor & Performance Optimization Track program performance and develop clear, actionable post-evaluations with measurable insights and recommendations for future strategy development. Leverage AC Nielsen and other data sources to generate customer-specific insights, inform decision-making and validate ROI Stakeholder Communication & Leadership Present program strategies, plans and results confidently to both key internal stakeholders and external Customers Demonstrate strong collaborative leadership, building trusted relationships across internal cross-functional teams & external Customer teams To be successful in this role, the candidate requirements include 5-7 years of job experience, with strong knowledge and experience working with Canada’s largest retail customers: Bachelor’s degree in business with a specialist in Marketing and/or Commerce or a related field Experience in a fast-moving consumer packaged goods industry preferred. Strong knowledge of the Canadian retail environment and understanding of how to develop full-funnel OMNI marketing experiences and elements that impact the shopper journey and result in conversion at the store and through e-commerce. Proven ability to manage multiple projects, priorities and key stakeholders simultaneously to meet key deliverables and maintain executional excellence. Demonstrated experience writing and delivering effective briefs to agencies (and the internal design team) that result in effective creative communication and 360 programs. Strong business acumen combined with proficiency in AC Neilsen and demonstrated comfort working with data to uncover insights and evaluate performance is a requirement. Bilingual is not required but an asset. Mondelēz International (Canada) est à la recherche d’un d’un gestionnaire du marketing destiné aux acheteurs et des activations à grande échelle expérimenté pour rejoindre notre équipe de marketing. Le candidat retenu est un marketeur motivé et très organisé, passionné par la transformation des priorités de marque en expériences attrayantes pour les acheteurs avec nos partenaires commerciaux. Si vous êtes enthousiaste, aimez travailler en collaboration avec plusieurs parties prenantes internes et externes, prospérez dans un environnement dynamique et souhaitez créer et exécuter des programmes de marketing destiné aux acheteurs intégrés qui donnent vie à notre famille de marques emblématiques, nous serions ravis de recevoir votre candidature. Le titulaire de ce poste travaille en étroite collaboration avec nos équipes de marque et des ventes (commercial-client) en soutenant à la fois la planification annuelle et la planification client, ainsi que la supervision complète, la gestion, le développement/l’adaptation et l’exécution de programmes de marketing destiné aux acheteurs spécifiques aux clients et menés par la marque. En outre, ce poste est responsable des briefings, de la création, du développement, de la mise en œuvre et de l’exécution sans faille de nos activations à grande échelle multicatégorielles, en mettant en œuvre des plans OMNI et en collaboration avec plusieurs parties prenantes internes ainsi que des agences externes. La planification et la gestion budgétaire, ainsi que l’analyse post-programme, constituent également des éléments essentiels de la réussite. Responsabilités clés : Planification stratégique et leadership en marketing destiné aux acheteurs Diriger le développement stratégique de stratégies de marketing destiné aux acheteurs percutantes, innovantes et basées sur les perspectives, en adoptant une approche centrée sur le client et orientée vers le consommateur Créer et mettre en œuvre des activations OMNI pour optimiser la phase de planification préachat, renforcer l’engagement envers la marque et stimuler la conversion des acheteurs sur les points de contact en magasin et numériques Exploiter les perspectives externes et internes ainsi que les leçons tirées des programmes précédents afin d’optimiser les activités existantes et identifier et évaluer les programmes clients à plus forte valeur ajoutée, favorisant la croissance des catégories et les gains de part de marché Gestion de programmes et excellence opérationnelle Superviser l’exécution de bout en bout des priorités de marketing destiné aux acheteurs et des activations à grande échelle nationales, de l’idéation et de la proposition jusqu’au développement, à l’adaptation, au déploiement et à l’analyse post-programme, y compris les supports promotionnels pour les réseaux Collaborer avec les partenaires interfonctionnels (marques, ventes, catégorie, magasin parfait, finance, créatif, etc.) et les agences partenaires afin d’assurer l’excellence opérationnelle Gérer les délais, budgets, le développement créatif et les approbations afin d’assurer une rigueur opérationnelle et la mise en œuvre cohérente des programmes de premier ordre Élaborer des briefings solides à l’intention des agences et des équipes de conception internes afin de traduire les stratégies en communications créatives 360 hautement performantes Rigueur analytique et optimisation des performances Suivre la performance des programmes et élaborer des post-évaluations claires et exploitables avec des perspectives mesurables et des recommandations pour le développement de futures stratégies Tirer parti d’AC Nielsen et d’autres sources de données pour générer des perspectives spécifiques aux clients, orienter la prise de décision et valider le retour sur investissement Communication avec les parties prenantes et leadership Présenter avec assurance les stratégies, plans et résultats aux principales parties prenantes et aux clients externes Faire preuve d’un leadership collaboratif solide en établissant des relations de confiance avec les équipes internes interfonctionnelles et les équipes clients externes Pour réussir dans ce poste, les exigences comprennent de 5 à 7 ans d’expérience professionnelle ainsi qu’une solide connaissance et une expérience pertinente auprès des plus grands détaillants au Canada : Baccalauréat en administration des affaires avec une spécialisation en marketing et/ou en commerce ou dans un domaine connexe De préférence, une expérience dans le secteur des biens de consommation courante à rotation rapide Solide connaissance de l’environnement du commerce de détail canadien et compréhension de la manière de développer des expériences de marketing OMNI ainsi que des éléments qui ont un impact sur le parcours d’achat et génèrent la conversion en magasin et en commerce électronique Capacité avérée à gérer simultanément plusieurs projets, priorités et parties prenantes clés afin de respecter les éléments livrables et maintenir l’excellence opérationnelle Expérience avérée dans la rédaction et la présentation de briefings efficaces aux agences (et à l’équipe de conception interne) permettant de produire des communications créatives et des programmes 360 efficaces. Solide sens des affaires combiné à une maîtrise d’AC Nielsen et à une aisance démontrée dans le travail avec les données pour en extraire des perspectives, requis pour ce poste Le bilinguisme n’est pas requis, mais constitue un atout. No Relocation support available Business Unit Summary With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging. Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging. Job Type Regular Category Planning & Activation Sales At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about. We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast. Join us and Make It An Opportunity!

Responsibilities

The Specialist will lead the strategic development and execution of shopper marketing strategies and oversee the end-to-end execution of shopper marketing priorities. This includes managing timelines, budgets, and collaborating with cross-functional teams to ensure successful program delivery.