Specialist for digital marketing and communications at METRO/MAKRO

Belgrade, Central Serbia, Serbia -

Full Time

Start Date

Immediate

Expiry Date

15 Dec, 25

Salary

0.0

Posted On

16 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Communications, SEO, Analytics, Creativity, Planning, Organizing, Behavioral Flexibility, Performance Standards, Initiative, CMS, MS Office, Social Media, Email Campaigns, Mobile Applications

Industry

Wholesale

Description

Company Description METRO is part of the international METRO AG Group, which operates in more than 30 countries with nearly 700 stores worldwide. Our mission is to support small and medium-sized businesses, primarily in the HoReCa and trade sectors, making us unique in the Serbian market from Palić to Niš. We have been successfully operating in our country for 20 years, fostering cooperation built on teamwork and a shared focus on providing our customers with excellent service tailored specifically to them and their needs. METRO is a home of good and hardworking people, consisting of a team of 1,200 employees at 9 locations in 7 cities - Belgrade, Novi Sad, Niš, Kragujevac, Požarevac, Šabac, and Palić, dedicated to the success of our customers. Job Description Are you a visionary digital marketer with a commercial mindset, driven by the challenge to set high performance standards and create tangible business results? In this role, your creativity, knowledge and initiative will be the driving force behind our digital growth. Your ability to plan and organize will ensure every campaign is strategically executed, while your behavioral flexibility allows you to adapt and overcome any challenge to meet our ambitious goals. If you're a professional who thrives on achieving high performance standards and is ready to make a significant commercial impact, then this is the perfect position for you at METRO Serbia. WHAT YOU'LL DO IN THIS POSITION You'll be a key contributor to the annual marketing plan for our digital channels and communications, with a clear focus on driving sales for our wholesale business. You'll own the creation and improvement of our website, meticulously tracking its performance to maximize its commercial impact. You'll implement, monitor, and optimize digital marketing and social media campaigns in close collaboration with our agency, always with an eye on conversion and customer engagement. You'll manage SEO optimization and oversee all Google advertising initiatives to boost traffic and sales. You'll plan and execute targeted e-mail campaigns with the goal of promoting products and services to our customers. You'll coordinate and enhance activities related to our MCompanion mobile application, ensuring a seamless user experience that supports our commercial goals. You'll keep all digital media content fresh and up-to-date, providing vital digital support for all major company projects. Qualifications WHAT YOU'LL NEED TO BE SUCCESSFUL 3+ years of experience in digital marketing and communications. Proficiency in MS Office, CMS, SEO tools, and analytics. Knowledge of English (B2+). Mobile application knowledge (nice to have). Initiative: You recognize opportunities and act on them, proactively offering ideas. Planning and Organizing: You set goals and priorities effectively, while planning time and resources. Behavioral Flexibility: You modify your behavior to achieve goals when problems or opportunities arise. Creativity: You come up with original solutions for the job. Performance Standards: You set high standards for your own work and are not satisfied with average performance. Additional Information WHAT WE OFFER: Private health insurance after 6 months of employment Opportunities for professional growth and advancement in wholesale Mentorship support Hybrid work model We are a team with a capital M! As a member of this team, you will find a place for yourself – a place with many opportunities, a chance to work with mentors, support and motivation from colleagues, and daily contact with our network of professional customers – well-known restaurants, hotels, cafes, and retailers in Serbia. For more information about a career at METRO, visit our page: www.metro.rs/karijera

Responsibilities

You will contribute to the annual marketing plan for digital channels and communications, focusing on driving sales for the wholesale business. Your role includes managing the website, implementing digital marketing campaigns, and optimizing SEO and Google advertising initiatives.