Specialist - Growth & Performance Marketing at MTN Group

, Southwest, Cameroon -

Full Time

Start Date

Immediate

Expiry Date

13 May, 26

Salary

0.0

Posted On

12 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Strategy, Performance Marketing, Paid Media, Acquisition, Retention, Conversion Optimization, Predictive Modeling, Multi-Channel Growth, Experimentation, Meta, Google Ads, TikTok Ads, CRO, Lifecycle Marketing, Attribution Modeling, Budget Ownership

Industry

Telecommunications

Description

Reports To: Head, Marketing Company: MoMo Payment Service Bank Job Summary The Specialist, Growth & Performance Marketing is responsible for designing, owning, and scaling MoMo PSB’s growth strategy across paid media, acquisition, activation, retention, conversion optimization, and full-funnel performance. This leader will build predictive models, architect multi-channel growth systems, run structured experimentation, and partner deeply with Product, Data, Digital, and Engineering to unlock sustainable customer and revenue growth. Description: A. Growth Strategy, Planning & Ownership Develop quarterly and annual growth strategies aligned with business revenue, MAU, corridor, and product goals. Build growth models, forecasts, and scenarios for acquisition, activation, and retention. Drive a KPI framework for CAC, LTV, ROAS, activation rate, retention, churn, and growth loops. Identify growth barriers, whitespace opportunities, and priority levers across segments. B. Multi-Channel Acquisition (Paid + Organic) Paid Acquisition Architect and optimize paid user acquisition across Meta, Google, TikTok, LinkedIn, OEM/App stores, and programmatic platforms. Own media mix planning, budget allocation, and daily optimization. Implement creative and audience testing frameworks to scale efficiently. Ensure optimal CAC and quality acquisition for multiple products and corridors. Organic Growth Loops Build and optimize referral programs. Design merchant- and agent-led growth loops tied to incentives and behavioral insights. Leverage in-app engagement features to encourage organic sharing and return visits. Partner with Product to create habit-forming experiences. C. Funnel Optimization & Conversion Rate Improvement Own the full funnel: Install → Registration → KYC → Activation → First Transaction → Repeat Usage → Retention Diagnose drop-offs using analytics, heatmaps, and behavioral data. Partner with Product to improve onboarding and transaction flows. Run CRO experiments (A/B testing) across landing pages, app screens, and onboarding journeys. Collaborate with Content/Digital for conversion-optimized creative. D. Lifecycle Marketing & Retention Build automated lifecycle journeys across: Email Push notifications SMS In-app communication Develop segmentation strategies for new users, active users, dormant users, high-value users, and corridor-specific cohorts. Own retention and churn reduction strategies. Partner with Data to build cohort dashboards and trigger-based engagement flows. E. Growth Experimentation Framework Establish an experimentation roadmap and process (test → measure → scale or kill). Run experiments across pricing, incentives, product nudges, messaging, channel mix, and funnel steps. Conduct incrementality testing, creative testing, and channel attribution tests. Maintain an experiment backlog and growth playbooks. F. Data, Attribution & Insights Partner with Data/Engineering to ensure proper instrumentation and analytics setup. Own attribution modeling (MTA/MMM/incrementality). Build dashboards for daily, weekly, and monthly growth performance. Present insights to leadership and drive cross-functional decision-making. G. Cross-functional Leadership & Alignment Work closely with: Product → to fix conversion barriers & launch growth levers Data → to build dashboards, cohorts, attribution Engineering → to launch growth features & instrumentation Digital/Comms → to align messaging and creative for growth Product Marketing → to ensure GTM handover and post-launch scaling While the Growth Lead does not own messaging or GTM narrative, they ensure the GTM → growth scaling pipeline works efficiently. H. Budget Ownership & ROI Management Own the growth and performance marketing budget end-to-end. Forecast and allocate spend based on expected CAC, ROAS, and contribution to MAU growth. Optimize spend across channels for maximum efficiency. Drive quarterly CAC and LTV improvements. We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization. At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be - it is in our DNA. As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us! Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals. We are delighted that you consider us your career partner to make a mark in the world. We wish you a rewarding career. Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians? Obsessions: How We Do It The behaviors that keep our culture strong and safe. 1. Light It Up! Always Do This: 🔹 Bring all your heart and all your smarts to us. Never Do This: ❌ Never doubt your value here or let anyone else do it. And never do it to anyone yourself. 2. Raise Your Hand. Speak Your Mind. Always Do This: 🔹 Respectfully but firmly challenge any threat to what we stand for. Never Do This: ❌ Never hesitate to tell the truth as you see it, to whoever you have to tell. And never cause others to fear telling you. 3. Collaborate. Don’t Isolate. Always Do This: 🔹 Share what you know and respect what others can teach you. Never Do This: ❌ Never think that you are great unless you help make others great too. 4. Things Always Get Better Here. Always Do This: 🔹 Take your own steps forward to improve and strengthen us. Never Do This: ❌ Never believe or cause others to believe that "not now" means "not ever." Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians? Then, join MTN Nigeria! Welcome to our Y’ello Family, where our people are our most critical competitive assets. If you are passionate about working for a brand that believes in YOU, invests in YOU, and delivers the best value to those we serve, then THIS is the place. Our Employee Value Proposition enables you to: 🟡 Work with meaning 🟡 Connect to develop 🟡 Thrive in positivity 🟡 Grow with purpose Live inspired. It’s a great place to work! Take that bold step and apply today! *Eligible Females and People with Disabilities are encouraged to apply. *MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications. *MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever. For whistle blowing and reporting fraudulent recruitment activities, contact us via MTNN.ForensicServices@mtn.com By applying for this job, I am confirming that I have completed the job application privacy notice on MTN Nigeria job site (https://www.mtn.ng/career/).

Responsibilities

The Specialist is responsible for designing, owning, and scaling the growth strategy across paid media, acquisition, activation, retention, and full-funnel performance for MoMo PSB. This involves building predictive models, architecting multi-channel growth systems, running structured experimentation, and partnering cross-functionally to achieve sustainable customer and revenue growth.