DESCRIPTION

The Specialist: Lead Qualification (Americas) will play a critical role in ensuring high-quality inbound leads from marketing campaigns and content programs are swiftly and effectively progressed into the sales pipeline.

• Location preference for candidates in Chicago, Illinois.

SKILLS, KNOWLEDGE AND EXPERTISE

• A degree or diploma in Marketing, Business, Communications, or a related field is preferred.
• 2–4 years of experience in B2B marketing, sales development, or lead qualification
• Experience in ERP, SaaS, or other complex B2B environments
• Familiarity with Salesforce and marketing automation platforms (e.g., HubSpot)
• Strong attention to detail, especially when assessing lead data and behavioral indicators
• Effective communication and collaboration skills to work across marketing and sales
• Understanding of lead scoring models and funnel metrics.
• Basic research and data enrichment skills using tools like LinkedIn, ZoomInfo, or similar.

KEY RESPONSIBILITIES

• This role acts as the first touchpoint after a lead engages with content or campaign assets, reviewing and qualifying MQLs based on pre-defined criteria before routing them to the SDR or Sales team.
• Review and assess marketing-generated leads to ensure alignment with ideal customer profiles and readiness for sales engagement.
• Apply lead scoring models using firmographic and behavioral data to prioritize high-potential opportunities.
• Collaborate with SDRs to ensure timely and accurate lead handoff, enabling effective follow-up and conversion.
• Conduct light research to validate lead information and identify nurture opportunities for future outreach.
• Monitor lead flow, share feedback with marketing teams, and flag trends or gaps to improve campaign performance and targeting.
• Work closely with campaign managers, content marketers, and sales stakeholders to ensure our funnel flows smoothly and no qualified lead is left behind.

The Specialist: Lead Qualification (Americas) will play a critical role in ensuring high-quality inbound leads from marketing campaigns and content programs are swiftly and effectively progressed into the sales pipeline.

• Location preference for candidates in Chicago, Illinois