Specialist, Marketing Communications at Celanese

Pudong, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

14 Jul, 26

Salary

0.0

Posted On

15 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing communications, Campaign management, Digital marketing, Technical storytelling, Content strategy, Project management, Data analysis, Cross-functional collaboration, Social media management, Graphic design coordination, Event support, Performance tracking, Commercial activation, Digital reach optimization

Industry

Chemical Manufacturing

Description

Job Overview 综述 The Marketing Communications is responsible for the execution of integrated marketing campaigns that promote Celanese products, solutions, and capabilities through broad, scalable digital reach and compelling storytelling. Working in close collaboration with Marketing, ADE, sales and other stakeholders, the role owns campaigns from concept through execution, ensuring clear objectives, strong narratives, and effective use of digital channels and modern content formats. Responsibilities 职责 •Develop audience‑focused, actionable campaign plans, in close collaboration with R&D team, commercial team and key stakeholders and in alignment with business priorities promoting Celanese products, solutions and capabilities •Define campaign objectives, scope, timelines, and success criteria •Lead digital‑first campaign activation, ensuring strong reach, relevance, and consistency across channels •Drive commercial activation, partnering with commercial teams to turn campaign messages and news into action and growth opportunities •Shape clear, compelling narratives, translating complex topics into engaging, usable storytelling •Deploy the broader MarCom team (content, graphic design, events & support, social media and community engagement) to support campaign execution and drive business impact •Manage project execution, including timelines, dependencies, and cross‑functional contributors •Track and review campaign performance, applying insights to continuously improve effectiveness Qualifications 要求 •3-5 years Marcom experience or related background •End‑to‑end campaign ownership with a strong digital‑first focus •Technical storytelling: translating complex topics into clear, compelling narratives •Development and use of modern content formats (e.g. digital, social, video) •Driving broad digital reach across channels and audiences •Performance tracking and use of data and insights to optimize campaigns •Collaboration with commercial teams to support campaign activation and growth •Working with subject matter experts to validate content and messaging Competencies / Behaviors: •Technical storytelling – shapes clear, credible narratives from complex topics •Digital‑first mindset – designs campaigns for scale, reach, and modern formats •Performance‑driven – uses data and insights to optimize impact and outcomes •Execution‑oriented collaborator – drives delivery through strong cross‑functional partnership

Responsibilities

The Specialist is responsible for developing and executing integrated marketing campaigns that promote Celanese products and solutions through digital channels. They will lead campaign activation, manage cross-functional teams, and translate complex technical topics into compelling narratives.