Specialist, Marketing Management (Retirement Solutions Acquisition Awarenes at Nationwide Mutual Insurance Company

Columbus, Ohio, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Jan, 26

Salary

0.0

Posted On

25 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Project Management, Communication, Analytical Skills, Creative Vision, Data-Driven Insights, Collaboration, SEO, Paid Search, Lead Collection, Audience Insights, Branding, Event Planning, Customer Experience, Compliance, Storytelling

Industry

Insurance

Description

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 3 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered. Retirement Solutions, Awareness Marketing Specialist Are you a marketer with a creative vision? Do you have the planning and project management skills to implement your vision? Do you love bringing your vision to life for others to experience? If so, this may be the role for you. We’re seeking an Acquisition Awareness Marketing Specialist – responsible for creating engaging physical and digital experiences that build awareness and consideration of Nationwide with retirement plan advisors, consultants and plan sponsors. What You’ll Do: Own the strategy, planning and activation of our annual conference marketing – including goal setting, budget allocation and conference selection, partner and vendor relationships, messaging, branding and physical presence, attendance, lead collection, etc. Own the Retirement Solutions acquisition website strategy, targeting both advisors and plan sponsors, including audience insights, organization, content, calls-to-action, promotions, personalization, SEO and paid search Collaborate cross-functionally with internal stakeholders (sales, product, creative and delivery teams / agencies, user experience, compliance) to deliver seamless, compliant, and impactful marketing experiences; ensure sales team is well-prepared and positioned to build relationships at conferences Monitor conference and website marketing trends and market / audience trends to adapt these assets to stay relevant, engaging and aligned to goals Track performance and optimize our presence using data-driven insights and feedback from the field What You Bring: A creative mindset with the ability to help others see and implement your vision Strong project management skills and the ability to juggle multiple priorities with grace and precision Analytical, resourceful and empowered to make decisions and adapt when necessary Excellent communication skills—both written, visual and verbal—strong storyteller A desire to travel to conferences a few times a year, to scout, evaluate, activate and / or engage with our core audiences (advisors and plan sponsors) as well as sales partners Additional requirements: This role requires FINRA licensing: SIE and Series 6 This role will travel to attend our top conferences each year – typically 3-4 Job Description Summary Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results. Job Description Key Responsibilities: Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions. Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities. Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution. Collaborates on and assists with creative development and provides feedback on look and feel. Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions. Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies. May perform other responsibilities as assigned. Reporting Relationships: Reports to Director/Manager. This is an individual contributor role. Typical Skills and Experience: Education: Bachelor’s degree in marketing, business administration or related field preferred. License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position. Experience: Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field. Knowledge, Abilities and Skills: Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions and geographies. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator, highly organized, and able to build effective partnerships across functions. Other criteria, including leadership skills, competencies and experiences may take precedence. Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner. Values: Regularly and consistently demonstrates Nationwide Values. Job Conditions: Overtime Eligibility: Exempt (Not eligible) Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required. ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties. Benefits We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here. Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law. NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means. At Nationwide, we find purpose in protecting people, businesses and futures with extraordinary care – and we’ve been doing that since 1926. Our financial strength and caring culture extend beyond our associates into the communities we serve. You really can feel the difference at Nationwide, which is why we continue to be named one of the Fortune 100 Best Companies To Work For. Check out why others think we're a great place to work, too, and let us know – can you see yourself at Nationwide? Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

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Responsibilities

The Specialist will own the strategy, planning, and activation of annual conference marketing and the Retirement Solutions acquisition website strategy. They will collaborate cross-functionally to deliver impactful marketing experiences and track performance using data-driven insights.