Specialist, Marketing at Pearson PlcWestminster

, , United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

19 Aug, 26

Salary

0.0

Posted On

21 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Campaign Management, Content Marketing, Demand Generation, Account-Based Marketing, Lead Generation, Sales Enablement, Data Analysis, Stakeholder Management, Digital Marketing, Thought Leadership, Go-To-Market Strategy

Industry

Education

Description

Job Title – Specialist, Global Marketing (English Language Learning) This role aligns to the following industry titles - Marketing Executive (B2B), Campaign Executive, Content Marketing Executive Description – Deliver targeted global B2B marketing campaigns that drive pipeline growth and support account-based strategies across a high-performing global education business. About the role You will play a key role in shaping and delivering global marketing campaigns for the English Language Learning business unit. Working as part of a high-performing global team, you will create targeted, insight-led campaigns and content that engage priority customer segments and contribute directly to pipeline growth. You will sit within the global marketing function, partnering closely with regional marketing teams, sales, and product stakeholders. The global team is responsible for campaign strategy, messaging, and creative development, which is then activated locally by regional teams. This role offers the opportunity to work across a diverse portfolio including connected solutions and emerging AI-enabled propositions, supporting the business as it evolves from traditional product-based offerings to integrated solutions. What you’ll do - Develop and execute global marketing campaigns across digital, events, and thought leadership channels, designed to generate qualified leads and support pipeline growth - Partner with regional marketing teams to enable account-based marketing strategies, delivering personalised engagement for priority accounts and scalable campaigns for wider segments - Create commercially effective content that supports sales conversations, including campaign assets, thought leadership, webinars, and sales enablement materials - Work with cross-functional stakeholders including Sales, Product, and regional teams to align messaging and ensure campaigns are relevant and commercially impactful - Use performance data and insights to track campaign effectiveness, optimise activity, and improve conversion across the funnel - Support go-to-market initiatives for connected solutions, contributing to launch activity and driving adoption through targeted campaigns - Contribute to the organisation’s positioning in AI-powered learning by supporting relevant messaging and campaign activity - Deliver integrated, multichannel campaigns that maximise reach, engagement, and pipeline contribution What we’re looking for - Experience in B2B marketing, ideally within education, technology, or enterprise environments - Proven ability to deliver campaigns that contribute to pipeline growth, lead generation, and measurable business outcomes - Understanding of demand generation principles and exposure to account-based marketing approaches - Experience creating content that supports customer engagement and sales enablement - Strong collaboration skills, with experience working cross-functionally with sales, marketing, and product teams - Ability to use data and insights to measure performance and optimise marketing activity - Strong communication and influencing skills, able to align stakeholders and drive shared outcomes - Interest in or exposure to AI tools and how they can enhance marketing effectiveness - A curious, proactive mindset with the ability to take ownership and work in a fast-paced environment Location & working pattern This role is based in London with a hybrid working pattern, requiring occasional office attendance (approximately once per month) alongside remote working.

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Responsibilities

Develop and execute global B2B marketing campaigns to drive pipeline growth and lead generation for the English Language Learning business. Create commercially effective content and partner with regional teams to implement account-based marketing strategies.