Specialist, Product Marketing at Pearson PlcWestminster

, , United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

30 Jul, 26

Salary

0.0

Posted On

01 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing communications, Campaign management, Project management, Copywriting, Stakeholder management, Digital marketing, Customer insights, Lead generation, Content creation, B2B marketing, Market analysis, Social media marketing, Email marketing, SEO, PPC, Commercial awareness

Industry

Education

Description

This role aligns to industry-level titles such as Senior Marketing Executive, Senior Campaign Executive, Senior Product Marketing Executive About the role We are looking for a Specialist (Senior Marketing Executive role - B2B) to work in our UK Vocational Marketing team at Pearson. The individual will support the Manager (Senior Marketing Manager) with the promotion of Post-16 Level 2 and 3 portfolio. They will also develop and execute marketing communications to promote the BTEC Level 1 and below portfolio and will implement the monthly BTEC / VQ marketing newsletter to our schools and FE colleges audience. Reporting to the Manager (Senior Marketing Manager) for BTEC, T Levels and Higher Nationals, the role will be working closely with our product managers and sales team as we develop our product portfolio within a competitive and evolving market. We are looking for someone who is customer focused, commercially-minded, results-driven and able to build relationships with key stakeholders whilst supporting on a number of key portfolio campaigns. This is a broad agile role that requires a hands-on marketer to build and maintain good direct and cross-functional relationships and who can support the execution of marketing campaigns across a number of different channels: email, paid social, via sales team whilst producing engaging content and keeping information/ documents up to date on the website and on Seismic. In return, we can offer a friendly and supportive team, opportunities to learn and develop skills and the ability to work flexibly either remotely and/or from our London or Oxford offices. Key responsibilities * Support on the development and implementation of marketing campaigns/activity that drives lead generation and adoption of Post-16 Level 2/3 amongst our schools and FE colleges customer groups. * Manage the promotion of BTEC Level 1 and below and Sweet Education to drive leads and revenue. * Manage the production and distribution of the monthly newsletter. * Manage the production and implementation of marketing communication for multi-channel campaigns. * Use customer insights, competitor and market share to inform campaigns. * Support the planning, development and production of high-quality marketing content – sales collateral/presentations, website, subject content, emails, video, social posts and for all stages of the customer journey, to maximise campaign effectiveness. * Work closely with the Advanced Specialists, Manager and design team to create campaigns that follow brand guidelines and ladder effectively to wider product marketing and brand strategy. * Work closely with Brand/Content team to develop messaging frameworks and write engaging copy for campaigns – using customer insights and Pearson brand and TOV guidelines. * Tracking and measuring the results of campaigns and support in the production of performance reports Skills and experience * Excellent communication and networking skills with a strong sense of teamwork and the ability to deal with stakeholders at all levels * Excellent copywriting for marketing channels. * Strong campaign and project management experience * A passion for customer experience – analysing products, customers and market dynamics and aligning these to deliver compelling campaigns. * Multi-channel campaign management across digital and offline channels (print, DM, email, social, sales, websites, SEM/PPC, SEO, display etc) * Strong organisational skills and the ability to plan and prioritise work effectively * Commercial mindset and results-driven * Ability to effectively analyse/interpret results for all marketing campaigns.

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

The specialist will support the development and execution of multi-channel marketing campaigns to drive lead generation and adoption for the Post-16 portfolio. They are also responsible for managing newsletters, producing high-quality marketing content, and tracking campaign performance.