specialist, social media at Starbucks Coffee Company

Hong Kong, , China -

Full Time

Start Date

Immediate

Expiry Date

24 Sep, 26

Salary

0.0

Posted On

26 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Content Creation, Brand Compliance, Project Management, Stakeholder Management, Performance Analysis, Community Engagement, Digital Marketing, Cross-functional Collaboration, Sprinklr

Industry

Retail

Description

Job Title: specialist, social media Reports to: senior manager, brand marketing Job Location: Hong Kong Support Center Now Brewing – specialist, social media ! #tobeapartner Job Summary This role contributes to the success of Starbucks Asia Pacific by playing a critical role in shaping and executing regional social media strategies that strengthen brand relevance, deepen customer engagement, and drive measurable impact across our licensed markets. We’re looking for a strategic, creative, and culturally connected marketer with strong social media instincts who can translate trends, insights, and customer behaviors into compelling content and campaigns. You will lead social media planning and execution while partnering cross-functionally to ensure content aligns with regional and global brand standards. Key Responsibilities • Manage regional social media strategy and support market licensee execution across priority social channels, ensuring alignment with broader brand and business goals. • Review and approve social media content to ensure compliance with regional and global brand standards, campaigns, and governance guidelines. • Create and deploy regional social media campaigns for market licensee accounts, driving consistency, engagement, and relevance across markets. • Partner across marketing, creative, digital, communications, and external agencies to bring social campaigns to market with excellence and agility. • Monitor social media trends, platform developments, customer conversations, and competitive activity to continuously evolve content strategies and drive innovation. • Manage campaign calendars, timelines, approvals, and stakeholder communications in a fast-paced environment. • Analyze campaign and channel performance, providing insights and recommendations to improve engagement, reach, and effectiveness. • Collaborate with external partners and agencies to develop creative assets and execute social-first storytelling. Required Experience • 3-5 years of experience in social media marketing, digital marketing, or integrated marketing, preferably within retail, consumer brands, food & beverage, or lifestyle industries. • Demonstrated experience managing brand social media channels and executing multi-market social campaigns. • Experience in reviewing content for brand compliance, tone of voice, and creative consistency • Experience working with external agencies, creators, or production partners to deliver compelling social content. Required Skills & Competencies • Strong understanding of social media platforms, content trends, and community engagement best practices. • Excellent project management and organizational skills with the ability to manage multiple priorities and deadlines. • Strong communication and collaboration skills with the ability to influence cross-functional stakeholders. • Familiarity with Sprinklr is a plus. Our Promise • Our partner promise: Bridge to a better future • Our customer promise: Serve the world's finest coffee with a moment of connection • Our farmer promise: Ensure the future of coffee for all • Our community promise: Contribute positively • Our environmental promise: Give more than we take • Our shareholder promise: Generate long-term returns Let us give you the opportunity to be part of something bigger than yourself. It is time for you #tobeapartner. Apply today! All partners (employees) and applicants will be treated fairly, without regard to gender, race, color, national origin, citizenship, religion, age, physical or mental disability, sexual orientation, marital/family status, gender identity or other factors protected by law. We have zero tolerance for any type of discrimination or harassment based on the foregoing.

Responsibilities

The role involves shaping and executing regional social media strategies to strengthen brand relevance and customer engagement across licensed markets. Key duties include managing campaign calendars, reviewing content for brand compliance, and analyzing channel performance to drive innovation.