The primary role of Customer Experience function within Product Development team is to create specifications and designs for new products or improvements and enhancements to existing products. Works closely with customers, developers and other stakeholders to understand and define customer needs in these designs. Features are aligned to a timetable and areas of responsibility. CX Designers may solicit customers for feedback regarding product usability and desired future enhancements.

• The primary objective of UX Design specialization within Engineering(PD) Job Family is to design solutions that are informed by user & business needs, aspiring to creating the best experience/product.
• By conducting research, user behaviors, needs and preferences are investigated to drive solutions that are aligned with user goals.
• As well as user needs, the UX design teams assess business needs, technology & design trends to help inform the best product design solution.
• The process followed is cyclical, design-test-iterate, to ensure the designed solutions are always meeting needs & achieving a high standard of design & innovation. UX design teams collaborate with other product development design/engineering teams across the business to deliver solutions to market, and also closely collaborate with product management teams to ensure the business strategic goals & user goals are met.
• Performs work in a specialized area of expertise that requires knowledge of fundamental themes, principles and concepts. Typically requires a university degree or equivalent work experience.
• Responsibilities might include:
  (1) Performing routine professional-based activities (early in career)
  (2) Contributing to and managing projects (mid-career)
  (3) Providing advice/direction in primary areas of expertise (specialist and expert)

(4) Leveraging professional expertise and relationships to contribute to strategy and drive business results (principal)relationships to contribute to strategy and drive business results (principal)

• Builds productive internal/external working relationships.
• Occasionally leads the work of project teams and might formally train junior staff.