GENERAL INFORMATION

Locations: Montreal, Quebec, Canada
Role ID
210202
Worker Type
Regular Employee
Studio/Department
Marketing
Work Model
Hybrid

DESCRIPTION & REQUIREMENTS

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
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The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
The Sr. CRM Specialist, Battlefield will develop strategic plans across Email and In-Game channels for Battlefield fans around the world. You will report into the Senior Manager of Battlefield Lifecycle Marketing. You will work with diverse teams to implement engagement, retention and monetization programs that provide value to players while driving meaningful impact to the business.
We are considering hybrid working options within the Montreal area to apply.

QUALIFICATIONS:

• Multiple years of experience in CRM, lifecycle marketing, marketing data, or marketing technology fields
• Experience with digital advertising operations, including campaign programming and delivery
• Direct projects and streams of work concurrently while maintaining proper documentation and reporting
• Expertise in quality control checks, in-depth troubleshooting
• Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love
• Build relationships with partners across Marketing
• Quantitative, analytical, and innovative solution skills

• Collaborate as a member of the Battlefield Pod to determine optimal content placement for players at critical moments in their personal progression
• Help manage the content calendar, content briefs, content forecasting, and content approval and proofing processes
• Develop strategies for reaching cohorts and player segments based on our goals
• Identify approaches to enhance the lifetime value of our players
• Troubleshoot in a visible environment
• Partner with teams to identify gaps in processes and to develop workflow enhancements
• Identify opportunities to improve tools
• Cultivate relationships with internal partners and team members
• Develop process documentation and best practices
• Follow content, social, and digital trends and best practices within and outside the gaming industry