QUI NOUS SOMMES::

Chez I-MED Pharma, nous croyons que la satisfaction des employés commence par la création d’un environnement de soutien et inclusif où chaque employé se sent accueilli et soutenu. Nous vivons et respirons une culture enracinée dans les valeurs fondamentales de respect, d’intégrité et de confiance. Nous recherchons des candidats passionnés par l’apprentissage continu, la croissance et la collaboration, et enthousiastes à l’idée de cultiver notre incroyable culture.
De salaires compétitifs et de forfaits d’avantages sociaux à des remboursements d’éducation, des allocations de bien-être et un modèle de travail hybride, nous offrons aux employés des avantages qui améliorent leur vie personnelle ainsi que leur carrière.
Avec plus de 36 ans d’innovation dans le domaine de la maladie des yeux secs, nous sommes un leader établi dans l’industrie connu pour notre excellence dans tout ce que nous faisons.

WHO WE ARE::

At I-MED Pharma, we believe that employee satisfaction starts with creating a supportive and inclusive environment where every employee feels welcomed and supported. We live and breathe a culture rooted in the foundational values of respect, integrity, and trust. We are looking for candidates who are passionate about continuous learning, growth, and collaboration, and who are excited to nurture our incredible culture.
From competitive salaries and benefit packages to education reimbursements, wellness allowances, and a hybrid working model, we offer employees benefits that improve their personal lives as well as their careers.
With over 36 years innovating in the field of dry eye disease, we are an established leader in the industry known for our high level of excellence in all that we do.

REQUIREMENTS:

• Bachelor’s degree in marketing, business admin or related field.
• 3-5 years of direct work experience in a marketing role
• Highly creative, superb writing, content development, and editing skills.
• Great oral and written communication, active listening skills, good at conflict resolution & coordination
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
• Excellent understanding and working knowledge of brand building and brand management
• Proven ability to prepare marketing proposals with a blend of focused research, strategy, and creativity.
• Energetic, self-motivated, and results-oriented
• Proven collaborator who is both flexible and adaptable
• Computer skills, including MS Office suite, Adobe Creative Suite, Outlook, Internet, Adobe (Pardot, Shopify & WordPress are considered assets)

SUMMARY OF ROLE::

As the Marketing Specialist-Content, you are instrumental in generating growth in the company’s sales by executing the multichannel marketing plans. You will play a key role in helping I-MED Pharma achieve our sales and marketing objectives from both creative and business perspectives.
Reporting to the Senior Manager of Marketing, you will be responsible for strengthening brand building by developing captivating written and graphic content across various platforms in line with the marketing strategy. Your ability to understand customer behavior within different markets will be key success factors in this role. You must be highly organized, with strong time-management and communication skills, comfortable working with senior leaders and demonstrate good judgement.

KEY RESPONSIBILITIES INCLUDE::

• Act as a customer behavior expert by identifying, evaluating, and understanding the end-to-end customer experience, touchpoints, and path to purchase.
• Support I-MED Pharma’s strategic efforts by developing high-impact collateral and sales tools for B2B/B2C based on opportunities and strategies identified with the Product Development and Sales teams.
• Collaborate with Digital Marketing Manager to secure a strong marketing ROI for all activities.
• Create original content in the form of blogs, press releases, articles, and advertorials.
• Create website content for new product launches and work with web designers to get the pages live.
• Create digital and printed marketing collateral including catalogues, sell sheets, brochures, quarterly promotions, clinical study documents, etc.
• Set up email marketing campaigns through Pardot.
• Adjust and ensure that all visual elements of the company’s external presentations match the brand’s identity, guidelines, and standards (colors, fonts, logos, images, videos, and overall design)
• Ensure timely delivery, consistency, messaging, and brand tone of all marketing materials.
• Handle projects and additional responsibilities as assigned.