Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.

ROLE PURPOSE

The sponsorship sales manager is responsible for building and selling value propositions to meet client needs. This involves tailoring and presenting value-based solutions to a broad range of different audiences, including C-suite as well as those employed within marketing and communications. Therefore a good understanding of B2B marketing is a real asset to this role. The role reports into the Head of Sponsorship Sales.

MAIN RESPONSIBILITIES

Your portfolio will include a diverse set of customers in key Wood Mackenzie markets. The portfolio of events currently includes 4 commercial events which run globally throughout the year. Currently these events are mid-sized events with circa 300 to 400 attendees over 1 or 2 days depending on the event. There are also podcast sponsorship opportunities around our market leading podcasts “Energy Gang” and “Interchange Recharged”.

Specific responsibilities include:

• Achieve and exceed individual monthly team & individual sales targets, as agreed with the Head of Sponsorship Sales.
• Develop and implement strategies to increase market share.
• Develop and execute strategies for generating leads, including networking, referrals, and online marketing.
• Prepare and present compelling proposals and presentations to potential clients.
• Meet an agreed target of sales meetings and calls per day to ensure consistent engagement with potential and existing clients.
• Develop an understanding of market trends and clients’ strategic needs to ensure we deliver value for clients
• Be part of a high performing, engaged sales team that meets sales targets. There will be a team target of which you will have your own individual sales target. However, there is the expectation that we support each other as a team, and we share market intelligence and work collaboratively.
• Build the client pipeline, forecast accurately and to grow the client base in line with the agreed sales strategy
• Collaborate with different internal teams in order to achieve commercial success
• Nurture existing client relationships and develop new business relationships (deep and wide) to exceed budget within a territory.
• Oversee a smooth and seamless delivery of sponsorship contracts.
• Maintain accurate and up-to-date sales records in the CRM system for your accounts. Provide timely updates both ad-hoc and during weekly sales meetings to track progress and share insights.
• Collaborate with entire sponsorship content and events teams – acting as the voice of the customer - to develop new products and improve existing products.
• Act as a Wood Mackenzie ambassador at key industry events and through proactive outreach to further penetrate and grow account base.