McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

JOB SUMMARY

Reporting to the Director of PR and Communications, the Senior Advisor, Brand Communications will be responsible for development, strategy and execution of master brand strategy for the company helping to tell a cohesive and strong story about McKesson Canada’s leadership in the healthcare space.
The successful candidate must work with multiple corporate and business unit stakeholders, including business marketing teams, to develop strategic go-to-market communication plans that are aligned with the company’s business priorities. This role is best suited for a high achiever with a high level of proactivity and a proven track-record of managing successful media relations campaigns from planning to execution.
Work Arrangement: This is a hybrid position requiring candidates to work on-site at least 2 days per week. The remaining days may be worked remotely, subject to team and business needs.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 7–10 years of progressive experience in brand communications, corporate communications, or public relations.

• 50% strategic writing and content execution
• 20% creative design and visioning
• 30% strategy
  Brand Strategy Development: Working with Director, collaborate with the senior leadership team to define and refine the Master Brand strategy, ensuring alignment with McKesson Canada’s overall business objectives.
  Brand Positioning: Develop and articulate a clear and compelling brand positioning that resonates with our diverse stakeholders, including customers, partners, and employees.
  Integrated Marketing Campaigns: Lead the planning and execution of integrated marketing campaigns that elevate the Master Brand, leveraging both traditional and digital channels. (corporate sponsorship, digital campaigns).
  Content Creation and Management: Oversee the creation of engaging and consistent brand content, including key messaging, visual assets, and storytelling initiatives. This includes key tools: annual corporate narrative, corporate PowerPoint and descriptions, corporate video and social media posts that support brand building.
  Event Content Creation: Lead content role and project management of National Leadership Conference and other events as assigned.
  Cross-Functional Collaboration: Work closely with various departments, such as Sales, Product Development, and Customer Service, to ensure brand consistency and alignment in all external communications.
  Brand Guidelines: Maintain and evolve brand guidelines to ensure consistent use of brand elements across all touchpoints. Evolve brand tools association i.e. video, photo gallery, ppt templates, memo templates.
  Market Research and Analysis: Conduct market research and analysis to understand brand perception, identify opportunities, and measure the effectiveness of brand initiatives.
  Stakeholder Engagement: Foster strong relationships with internal and external stakeholders, including marketing, to drive brand initiatives forward.