Senior Analyst, Brand Marketing Analytics will play a key role in executing and evolving how we measure the impact of brand marketing. In this high-impact individual contributor role, you’ll work across media, brand, and analytics teams to ensure our measurement approach reflects best practices and supports strategic decision-making. You’ll be instrumental in understanding and communicating how brand efforts perform, how they influence site and conversion behavior, and how they can be optimized through data.

QUALIFICATIONS

Must-Have Skills & Experience

• 5+ years of experience in marketing analytics or media analytics, with a focus on brand campaign analysis
• Strong working knowledge of measurement methods including MMM, MTA, and brand lift studies
• Familiarity with site analytics platforms—Adobe Analytics preferred, Google Analytics acceptable
• Experience evaluating campaign performance across multiple media channels (TV, digital video, social, audio, etc.)
• Strong communication skills, with the ability to clearly articulate insights to both technical and non-technical audiences

Nice-to-Haves

• Experience with SQL for querying marketing and site performance data
• Proficiency in Power BI or similar dashboard/reporting tools

Campaign Measurement & Optimization

• Lead measurement of brand campaign impact across media performance, site engagement, and downstream conversions—translating data into actionable insights
• Leverage Marketing Mix Modeling (MMM) to assess ROI of brand investments, support scenario planning and forecasting, and inform strategic optimization decisions
• Interpret results from brand lift studies and connect findings to campaign tactics, media types, and creative strategies
• Be deeply familiar with our brand health tracker and how it fits into the broader measurement ecosystem (the ownership of its execution sits with research)
• Partner with internal stakeholders and agency teams to ensure measurement inputs and outcomes are aligned with business goals and evolving best practices

Insight Generation & Analysis

• Deliver regular performance readouts that synthesize data across channels, including media delivery, site analytics, and conversion metrics
• Identify meaningful patterns and trends in campaign results, brand health signals, and audience behavior
• Collaborate closely with media and creative teams to provide data-driven recommendations that influence campaign strategy and execution

Framework Execution & Evolution

• Execute against our established brand measurement framework, ensuring consistency, accuracy, and alignment with current best practices
• Recommend enhancements to measurement processes and tools based on changes in the brand landscape or internal learning
• Stay current on industry methodologies in areas such as MMM, attribution, and brand lift to bring fresh thinking to our approach

Cross-Functional Collaboration

• Work closely with Brand Marketing, Media, Creative, Strategy, Product, and external measurement partners
• Build trust with internal stakeholders by delivering thoughtful, timely, and relevant analysis that informs strategic decision-making